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Has Google Lost the Plot?
With the help of MSN, recently I’ve been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it’d be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn’t feel like a private schoolgirl smoking in the bathroom?
Ranking The Search Engines
There are two ways we can rank the search engines. The first, is in terms of Popularity; the number of people that are using the search engines to find products, services and information. The second, and perhaps most important factor from a marketing point of view, is Audience Reach; the number of search portals that a Search Engine is showing its results through each day, thereby reaching the maximum number of people.
What you can expect from Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results.
Your Business Has An Unlisted Telephone Number??
Would you? Have an unlisted business telephone number? Pay for a storefront sign and never hang it up? Invest in developing a website that your prospects can't find? To understand why search engine positioning is so imperative, you must first understand the concept of a search engine.
The Values of a Link for Search Engine Optimization
Reciprocal linking is an effective way of generating targeted, topic related traffic to your website. By increasing the amount of websites that pass a vote to your web page through the use of a backlink, the more important Google's will deem your website, which with time will lead to higher Search Engine Result Pages (SERP's).
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