Your Website Really Needs a Physical Address

I see it happening all the time... websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration – quantity of mail received, length of time at location, convenience, and of course, cost. The good news is that you have several options that are available to you:

1. Your Home Address
2. Mailing Services (Mailboxes Etc., The UPS Store, etc.)
3. Mail Forwarding
4. Post Office Box (P.O. Box)

Using your home address:

Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.

Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!

Using a Mailing Services (Mailboxes Etc., The UPS Store, etc.):

The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding:

Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box (P.O. Box):

The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!

In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.

Good luck! And be sure to come back to visit VictoryKey often for more online business tips and discussions!

Sincerely,

Michael Ellis

Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's website www.VictoryKey.com for FREE Internet Marketing articles, tips and discussion forums.

Related Information of Interest:

Profiting With Affiliate Programs
One of the main reasons more people are not making money on the Internet is that they don't have a product or service they can market. Most people find it too difficult to develop a product, promote it with a website, and create a marketing plan to get it front of the right people. Most do not have the knowledge or expertise to even get started and are frustrated before they even begin. Does this sound like you? It was for me until I discovered affiliate programs.

Affiliate programs work like a joint venture where you partner with someone who has already developed a product, created a marketing plan and are promoting it with a website. Most affiliate programs will provide you with a product you can market, free website promotion tools, and free training to show you how to promote the program. You drive traffic to the website and they will process and fill the order, handle customer service, collect payments and handle returns. You keep as much as 50% of the profits for your efforts. It's a great way to start earning money right away!

Where can you find a good affiliate program? You will find thousands of opportunities using an internet search under "affiliate programs". Many of the websites you are visiting now may already have an excellent affiliate program established. You can join it and make money in an area that you enjoy or already have expertise in. The best site I have found for affiliate programs is clickbank.com. This site lists hundreds of successful affiliate programs people are using to make money with today.

Now I am going to let you in on a secret that can explode your affiliate marketing profits. Capture the email addresses of those interested in the affiliate program you are trying to promote. Why? You will develop your own opt in mailing list that you can send repeated emails to capture additional sales. You can also market other products and services to this list once it is developed. You will create an asset that can be used over and over again, multiplying your online income!

Promoting affiliate programs is an excellent way to start earning money on-line right away. It is also a great way to break into new markets. If you already have a large email list to market to, you can send out an endorsement email and generate sales within minutes. The possibilities are endless. Check out affiliate programs today!

To your success!
Steve Scoresby

For more FREE information on marketing affiliate programs, developing your own products, and setting up your own website check out www.internetprofitprofessor.com

Transform Your Life!
Is it time to make changes for the betterment of your health, although, you
just don't know how? Are you tired of living day by day doing the same thing
over and over and getting the same results? Well, it starts with you! In order
to make changes in your life right now, you have to be open and non-resistant
to change. Transformation is a process which most people are afraid of because
it requires them to live outside of their box. We go through our whole lives
thinking we are living because we go to work, pay the bills, eat junk food and
then expect to have excellent health.

Your body is your temple,your life source, and what we put into it is clearly
visible through your measure of health, well being and longevity. We all strive
to live a quality life and age gracefully, so why not feed it foods that will
aid us on our journey.

The first step to transforming your mind is to be open to eating healthier by
preparing these transitional recipes from the e-cookbook: Quick & Easy
Vegetarian Recipes To Heal Your Body. These recipes will allow you to have
familiar tasty healthy food, such as, Buffalo Tofu 'Wangs' and Marinated
Collards. You will not only enjoy every recipe, but you will be enticed to try
other healthy foods. This ecookbook is the bridge to the other side of EATING
HEALTHY & TRANSFORMING YOUR LIFE!

canavacafeecookbook.com

Monique Marion Sharp has been serving vegetarian food to the movers and shakers of Atlanta metropolitan for the past seven years. While serving the community, she has worked at Atlanta's most popular restaurants and hotels observing and learning everything from the kitchen to the front of the restaurant. Monique is currently working on opening a vegetarian cafe in Atlanta, Georgia. The proceeds of this book will contribute to the opening of Canava Cafe. She is available for cooking classes and personal chef services.

Your Adwords Conversion Is Very Important
Are you using Google Adwords to promote your product or service? Are you getting the results you want? You'll only know this information if you are tracking the conversion rates of the click-through you are paying for. Then, depending on what you learn about the conversions, you may need to refine your campaign.

A conversion rate is defined as the percentage of people who actually purchase your product or service compared to the number of people who came to your website by clicking on your Adwords ad. This number is the conversation percentage and the higher the percentage, the more effective your ad campaign. If you have extremely low numbers, you need to do something to increase those numbers such as refine your ads or choose better keywords or websites for displaying the ads.

Google provides inside the Adwords application a tool for tracking conversions for each campaign and each ad you run. This allows you to learn what your rates are and see which ads are doing their job well. If one ad or a whole campaign isn't doing well, then you can look for patterns that can clue you in about how to change and make the campaign more effective.

The more data you gather about conversion the better you will be able to tune your site because the fact that a visitor clicks your ad, lands on your site to see what you have to offer does not necessarily makes it a buyer or a lead. Your site colors, navigation and structure also have a very important effect on your conversion rates.

It doesn't matter whether you are the world’s number 1 adwords campaign creator if your site is ugly, difficult to use or navigate or is not offering what you stated in the ad you will have very low conversion rates. A fine example of this is the ad that states that a product or service is free only to find out when you go to the site that you have to pay. Make sure that your ad and your website are offering the same thing with the same conditions.

For more useful tips and hints, Points to ponder and keep in mind, techniques and insights pertaining to Google Adsense, Do please browse for more information at website :- www.thegooglefund.com

Symbolism and Presence
The following article is my opinion about the nature of Reality. It is just my understanding and it is not definitive. This article is rather abstract though.

Our reality or environment seems 'solid', when we 'externalise' experiences as something separate from Mind. That is, when we have yet to realise/recognise the root/cause/source of any particular feeling and experience, we will continue to feel in a certain habitual manner. We will continue to do so subconsciously, as long as the experience is viewed 'externally'.

The moment the feeling/experience is recognised squarely as the 'thought it is', experience transforms and expand/stilled on its tracks. During these moments, Presence is strong, as if a motion has completed its cycle.

Symbolism appears to overlay on the Presence. Presence simply is, without the meaning-overlay of symbolism. All this happens in an astract manner.

We have numerous amount of this unconscious externalisation of experiences. So vast is this outward projection that our reality appears 'solid'. Each individual unrecognised externalisation weave with one another to form a very 'solid' and concrete reality.

Since the world is a projection, so... do we simply do nothing at all?

Perhaps, our doing of something is itself a symbol of the transformation... so perhaps the event of doing something is also a symbol itself, ... that is... a symbol of progression?

For your neccesary discernment. Thank you for reading. I must apologise for not being able to express the 'mystical' experience in a manner that can accurately capture the essence in its entirety.

The author runs a selfgrowth website.