Your Website Really Needs a Physical Address

I see it happening all the time... websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration – quantity of mail received, length of time at location, convenience, and of course, cost. The good news is that you have several options that are available to you:

1. Your Home Address
2. Mailing Services (Mailboxes Etc., The UPS Store, etc.)
3. Mail Forwarding
4. Post Office Box (P.O. Box)

Using your home address:

Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.

Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!

Using a Mailing Services (Mailboxes Etc., The UPS Store, etc.):

The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding:

Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box (P.O. Box):

The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!

In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.

Good luck! And be sure to come back to visit VictoryKey often for more online business tips and discussions!

Sincerely,

Michael Ellis

Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's website www.VictoryKey.com for FREE Internet Marketing articles, tips and discussion forums.

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What Would Eminem Put In His House?
I've often wondered what Eminem might have in his house. I wonder what decor a rapper from Detroit would want. I read his bio in several places, watched his movie 8 Mile and I've thought about this a lot. I actually grew up a block from 7 Mile. I think my life was quite a bit different than what I read about him, but still, I visualize 8 Mile, I know I traveled daily down 8 Mile's east and west side on my way to school (which was across town for me).

I have some collectible items that I imagine would suit him. I might be way off the mark. I'd like to think someone like him would not indulge in mega bucks for sofas, paintings and extreme high ticket items because he's seen success, but rather would want to live amongst a more down-to-earth collection or decor. I've read descriptions of his early years as being part of the "white lower-class experience". Somehow, this doesn't line up with a home decked out from fancy Design Center furnishings, but oh well. This is my fantasy:

I think Eminem should have his walls covered with tin signs - memorabilia - like one for Ford Trucks (made in Detroit), or a tin sign of a Remington Shotgun and Duck. I have no clue if he drove a Ford or went hunting, but I do know these are big things in Michigan. And if he is a hunter, maybe he likes Deer things - a Deer Key Rack, or a shelf with a moose head.

I picture him in a kitchen with some corny things - I know he has the best appliances and cabinetry available, and maybe his counters are costly granite imported from who knows where. But I just hope he has a Kitchen Fairy on a Pie to bring it all down to reality. And a Half Eaten Apple Salt and Pepper Set. Those fans he raps to, they are more likely have that in their kitchen than an original Andy Warhol painting.

Well, maybe not. We don't mind our celebrities living it up to the hilt. We just want to relate to them and in Eminem's particular case, he's carved himself a space in the limelight that draws attention from ALL walks of life, not just those in his newly acquired (hopefully) wealthy class. I just hope he keeps some reminders of those early years by surrounding himself with some of the simple delights around.

Loretta Logan is a freelance writer. Visit her favorite things at www.shop-tilludrop.com

Gossip: What People Say About It
We decided, at a reader’s request, to write about gossip and, along the way, to note what others have gossiped about it. We decided, at a reader’s request, to write about gossip and, along the way, to note what others have gossiped about it.

What might one say under the influence of a confessional potion when asked, “Why do you always talk about other people?”

We imagined the reply, “Apparently, because I have nothing much to say about myself.”

Before we turn to the little basket of quotes we picked for you, we can also pass along a couple of our own consolations. One, it’s a lot better to be interesting enough to be talked about than to be the interested party who’s doing the talking. Two, gossip’s empty gambits take place in a playground, actually, on a seesaw. The child who delights to babble sees you way up there – the higher the better – and thinks that by putting you down he or she will put himself or herself up. Tada!

Now, we turn to what others have gossiped about it. It appears, not surprisingly, that brilliance has enlivened the subject only rarely.

“The trouble with her is that she lacks the power of conversation but not the power of speech.” George Bernard Shaw

“I know that’s a secret, for it’s whispered everywhere.” William Congreve

“They come together like the Coroner’s Inquest, to sit upon the murdered reputations of the week.” Congreve

“I hate to spread rumors, but what else can you do with them?” Amanda Lear

“If you haven’t got anything good to say about anyone come and sit by me.” Alice Roosevelt Longworth

“She proceeds to dip her little fountain-pen filler into pots of oily venom and to squirt this mixture at all her friends.” Harold Nicolson

“I’m called away by particular business – but I leave my character behind me.” Richard Brinsley Sheridan

“Here is the whole set! A character dead at every word.” Same Sheridan

“There is only one thing in the world that is worse than being talked about, and that is not being talked about.” Oscar Wilde

“A professional athlete – of the tongue.” Aldous Huxley

Social sewage.” George Meredith

“Foul whisperings.” William Shakespeare (Sometimes referrred to in gossip as Billy Wigglestick)

Tom Attea, creator of Newslaugh.com, has had six shows produced Off-Broadway and has written comedy for TV. Critics have called his writing ""delightfully funny" and "witty" with "good, genuine laughs."

Bird Photography
Birds have been one of the greatest subject for photographers for centuries now because they have an inspiring beauty and mystify us with their gift of flight and diversity. When it comes to photographing birds and their behavior, catching it on film will add a tremendous visual impact and feeling to any picture. There are different locations where birds gather, but really the best place you may what to start is your backyard. The thing about birds is that they are busy little bodies and a bird feeder in the backyard is a great place to get a picture when they are feeding or even the bird in the air getting ready to pounce one of the birds that is currently feeding.

When you venture out of your backyard to look for birds to photograph your vehicle may just become your newest piece of equipment. Birds see our cars less of a threat then a person carrying a long lens underneath their arm. A vehicle makes for a great blind and along with this patience is a virtue. When you find a location such as a prime feeding ground, park a bit of a ways from it and stop your engine to cut down on noise that may scare them.

Standard,wide-angle and short zoom lenses can be used for photographing birds, but for serious bird photography, a quality 500 mm or 600 mm telephoto lens is ideal.

Please keep in mind to avoid any situation that can put stress on the birds and their surroundings. If you notice a bird that is starting to show any kind of stress, this means that there is a nest or chicks near by. Any further picture taking should be disengaged and you should leave the immediate area. As a photographer of birds or any wildlife, it is a good thing to remember not to put ourselves or the birds around us in any kind of danger.

Albreht Moy has fine art reproductions on his site.

Article Marketing for Search Engine Traffic
There are sites on the net that serve tons of traffic everyday. Traffic you wish you had, right?
The web is made up of billions of links, much like a spiderï¿½s web but on a larger scale. Search engines spider the web looking for new content to add to their massive databases so they can rank how relevant it is to particular search phrases.
What are the search engines looking for?
New content! In order for any search engine to provide relevant results to their visitors (so their visitors will repeatedly use them) they must provide the best results possible for every search performed on their site.
The best search engine gets more traffic and more traffic means more advertising money for them - so search engines have to be up to date to stay competitive in their market.
The big sites on the net, people, who have page rankings of 5 upwards, obviously serve a ton of visitors per day, provide search engines with a mass of links to follow and index. Thatï¿½s why they go back to the big sites more often than the little ones.
High traffic, very popular sites are visited by the search engine robots more often than sites with little traffic. Some large sites are visited by search engines as much as 2-4 times per month.
How can article marketing increase your search engine traffic?
By submitting articles you can get links from these high traffic sites. Furthermore you can optimize your articles with your search terms to get high rankings for that particular page. This would otherwise take weeks on a new site as oppose to a well established one such as this.
Each of these sites will have its own resource area, at the end of the article, writers include a bit of Author information on where to find out more about them. Place your website link in here and bobï¿½s your uncle the search engines will find your site through that link.
The more articles you submit with your website link in them, the more pages on the net you have pointing to you from high traffic sites and the better your ranking and link popularity.
Many good article sites these days create RSS feeds for each category. This provides an additional opportunity to market your site and article to people who subscribe to the feeds.
Start submitting your articles today. You will be amazed at the results they yield.

Richard is the Publisher of Articleprobe a Free Article Distribution and Submisssion Service. Set up your account today and start submitting your articles to Articleprobe