Writing A Business Plan What Makes A Good One

Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail before you even start.

Not every business needs a 200 page bound business plan. However every business needs to have some idea of where they want to go and how they are going to get there. This article covers some key insights into writing a business plan that get your business to where you want to be.

The first stage of any plan is ANALYSIS. You need to take a very objective look at a number of factors that may impact your business. There are many factors to consider but the two major ones are competition and your operating environment.

Let’s look first at competition. Every business has competition, even if you think your product or service is unique. How is this? Well it’s quite simple really, people have choices to make. The most fundamental choice they make in most cases is whether to buy what you offer or but something else. For example I could buy a game console or I could buy groceries instead. Customers only have so much money available so you first task is to ask yourself what is my competition like and can I beat them? The more you understand your competition the more you can develop your business strategy of being different and outperforming them.

Now let’s look at operating environment. This is understanding what factors around your area of operation are likely to affect your business performance. For some companies this includes looking around the World in other cases it’s just your local neighbourhood. You need to ask questions such as:

How is the economy going?
What is consumer confidence like?
Where is technology heading in my industry?

After answering all the questions you need to decide how these might negatively or positively influence your performance.

Now you know more about your competition and operating environment it’s time to set some OBJECTIVES. This is what you want to achieve in the period your business plan covers. It is said that good objectives are SMART. That is specific, measurable, achievable, realistic and targeted. Here’s an example of a SMART objective for a hypothetical business.

“By the end of this year we will have increased sales of product X by 7.5% over the previous year.”

You can see how clear this objective is. It is much easier to achieve high performance with clear objectives.

Now you need to outline your STRATEGY. How are you going to reach you objective(s)? This is where your marketing plan often comes in as it helps describe the programs you will run to achieve your desired objective(s). To continue the example above our strategy may be to gain distribution for our product in one new major retail chain.

To make your strategy work you must then allocate appropriate RESOURCES. Certain things will need to be provided to reach your goal. This could be dollars, people, equipment, etc. Your plan must have included the resources you are allocating and why you believe this is adequate to get the result.

Every business plans also has some PROJECTIONS. This is your basic financials that you plan will deliver. Are you expecting a profit or loss? How much?

Lastly you need to allow for CONTINGENCIES. Things change all the time and your plan needs to consider these possibilities in advance. A good way to do this is to ask What if?

What if a new competitor enters our market?
What if a distributor delists our product?
What if interest rates rise?

Your analysis should give you some idea of likely contingencies. It saves a lot of stress if you have some documented ideas for dealing with them before they become a big problem.

Writing a business plan is never perfect, the plan is on paper and you’re operating in the real world. However a good plan can really guide you in the right direction. Take time to put real thought into preparing your plan an above all make sure you USE YOUR PLAN!

Please visit our site for more information on Writing a Business Plan www.talking-businessplans.com

Related Information of Interest:

What Would Eminem Put In His House?
I've often wondered what Eminem might have in his house. I wonder what decor a rapper from Detroit would want. I read his bio in several places, watched his movie 8 Mile and I've thought about this a lot. I actually grew up a block from 7 Mile. I think my life was quite a bit different than what I read about him, but still, I visualize 8 Mile, I know I traveled daily down 8 Mile's east and west side on my way to school (which was across town for me).

I have some collectible items that I imagine would suit him. I might be way off the mark. I'd like to think someone like him would not indulge in mega bucks for sofas, paintings and extreme high ticket items because he's seen success, but rather would want to live amongst a more down-to-earth collection or decor. I've read descriptions of his early years as being part of the "white lower-class experience". Somehow, this doesn't line up with a home decked out from fancy Design Center furnishings, but oh well. This is my fantasy:

I think Eminem should have his walls covered with tin signs - memorabilia - like one for Ford Trucks (made in Detroit), or a tin sign of a Remington Shotgun and Duck. I have no clue if he drove a Ford or went hunting, but I do know these are big things in Michigan. And if he is a hunter, maybe he likes Deer things - a Deer Key Rack, or a shelf with a moose head.

I picture him in a kitchen with some corny things - I know he has the best appliances and cabinetry available, and maybe his counters are costly granite imported from who knows where. But I just hope he has a Kitchen Fairy on a Pie to bring it all down to reality. And a Half Eaten Apple Salt and Pepper Set. Those fans he raps to, they are more likely have that in their kitchen than an original Andy Warhol painting.

Well, maybe not. We don't mind our celebrities living it up to the hilt. We just want to relate to them and in Eminem's particular case, he's carved himself a space in the limelight that draws attention from ALL walks of life, not just those in his newly acquired (hopefully) wealthy class. I just hope he keeps some reminders of those early years by surrounding himself with some of the simple delights around.

Loretta Logan is a freelance writer. Visit her favorite things at www.shop-tilludrop.com

The Shawshank Redemption, a Stephen King movie
The Shawshank Redemption is consistently voted as one of the best movies of all time. Originally a story in a Stephen King book, the Different Seasons, known as Rita Hayworth and the Shawshank Redemption, the story was adapted and the movie created.ï¿½The movie was directed and the screenplay written by Frank Darabont. The movie was his first major production.ï¿½Interestingly Stephen King has written two stories about prisons, The Shawshank Redemption and The Green Mile, which happen to be the first two movies that Frank Darabont directed.ï¿½

The story is a cruel one, in which Andy Dufresne, an educated and kind man is wrongly convicted of his wifeï¿½s murder.ï¿½During his time in prison he befriends several people, who are criminals, whereas Andy is not.ï¿½His life is changed forever, as he deals with the troubles of incarceration.

Stephen Kingï¿½s excellent character portrayal is not limited to his horror stories, and the characters in this story are some of his best.ï¿½One could even believe this was based on a true story, but it is not, King has confirmed.ï¿½The story is upsetting, puzzling and warming, and the movies popularity confirms people association with the story.ï¿½I think it will always be a classic.

When released at the theatre The Shawshank Redemption did not achieve great success, despite the great buzz already generated by the Hollywood industry due to the great story. This was in part due to great competition at the time, and also the fact that the story is about a prison, which put many movie goers off. However, after the release to DVD the Shawshank Redemption sold in huge quantities making it a firm favorite.

The other stories from the Different Seasons book are
The Body ï¿½ which became the movie, Stand by me
The Apt Pupil ï¿½ which also became a movie called The Apt Pupil
The Club ï¿½ which has yet to make it to the big screen

I would recommend the book to anyone who is a fan, as it is a great collection of stories. The Shawshank Redemption is a very popular story, whether read in a book or watched as a film.
www.shawshankredemption.net/

Darren Lambert is a big fan of the Shawshank Redemption movie, as well as other Stephen King stories.

Who Wrote The Most Famous Love Poem
The Most Famous Love Poem

Love poems have been written for centuries to inspire lovers and create romance. When you give your special someone a love poem, you can express your feelings through eloquent words in a memorable way. Many famous love poems are written by classical poets, such as Lord Byron, Elizabeth Barrett Browning, and Shakespeare. But a famous love poem by a modern poet may appeal to a younger person who likes a less formal tone.

The poet e.e. cummings wrote what is probably the most famous love poem currently. It has been featured in other books and movies, used as inspiration for other writers.

i carry your heart with me
by e. e. cummings

i carry your heart with me (i carry it in
my heart) i am never without it (anywhere
i go you go, my dear; and whatever is done
by only me is your doing, my darling)
i fear
no fate (for you are my fate, my sweet) i want
no world (for beautiful you are my world, my true)
and it's you are whatever a moon has always meant
and whatever a sun will always sing is you

here is the deepest secret nobody knows
(here is the root of the root and the bud of the bud
and the sky of the sky of a tree called life; which grows
higher than soul can hope or mind can hide)
and this is the wonder that's keeping the stars apart

i carry your heart (i carry it in my heart)

The poet e.e. cummings is quite a unique writer in that he used new methods of creating mood and setting the words to paper. He explored the use of white space on the page and made the words’ appearance just as important as their sound when the poem was read aloud.

This poem is a perfect example of his use of parentheses and unusual stanza variation. He found a wonderful way of expressing very abstract ideas with some concrete grammatical forms. Use this poem to express to your loved one just how much they mean to you.

Visit to find out more about famous love poems.

Art Hill is an internet poet who operates an independant poetry publishing company.

Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: there are probably 10 people like yourself doing the same exact thing. Not only are they doing the same exact thing, but they are probably looking at, and taking the same articles you are considering to add to their site.

Wow. That’s going to do wonders for your hopes to have search engines pick up these new articles and rank your site high in the search engine result pages (S.E.R.P’s). Forgive my brevity, but I was being sarcastic!

Shared articles may be good for putting together quick sites and heavily promoting the same article content that everyone else is promoting, but who are we kidding? Wouldn’t you rather have fresh content NOT picked over by everyone else? Of course you would. Now why should you pay for it when you’re staring at a free article site filled with 100’s of articles that you can use at this exact moment?

Because you CAN buy originality and have original content rank higher than the same old retread articles found over and over again on sites like this! Not only would you have a unique page indexed on the internet and crawled by search engines (sometimes daily), but if you had the right content service at your beck and call, you could be provided with professionally written content reserved for trade publications and offline magazines! There are 1000’s of professional writers out there on the Internet which are willing and able to write your next piece of web content.

Ok, so to go over the key points:
• Copied articles used over and over again- not so good since the search engines may pick up someone else’s copy of the same exact article. Cost effective since it’s free! You get what you pay for.
• Fresh, unique articles- very good usage since it gives the search engines something new to eat up! You get what you pay for.
• Do your research. Find a writer who is professional and understands your subject!

If you are wondering what the real world power of unique, keyword optimized website articles can do for you to drive traffic, just shoot me an email at articleauthors.net and ask me how well this article did for me.