Why Article Writing Can Be Good For Your Business And For You

If you have spent any time researching internet marketing then you have heard some buzz about article marketing. Perhaps you are even intrigued by the idea (after all, any FREE marketing method is worth checking out) but the hype surrounding article marketing makes it seem too good to be true. Does article marketing really deliver?

Yes, article marketing really does deliver. It delivers both long-term and short-term benefits that can rapidly increase your income and exposure on the web. Writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, drive leads to your products, grow your email list, and quickly multiple your site's text links.

When you submit your articles to article directories and/or distribute them to publishers you increase your chances of your article getting picked up as supplemental content by ezine publishers. They take your article and send it to their email newsletter membership or add it to their website.

OK, that sounds good, but you still aren't sure why you should provide this service to others for free. After all, you are an expert and they are receiving the benefit of your expertise and hard work. The answer to that question is simply that you really aren't giving your article away for free. Yes, you are not getting paid, but you are receiving value in return that is worth much more in the long run than earning a one-time fee.

When good publishers reprint your article they leave your article intact and provide you with an active link back to your website. In addition, if those issues are archived or published on the web then you will receive not only the initial traffic spike but continual traffic plus your link popularity will increase which will in turn positively impact your web site's rank with the major search engines.

Article marketing is not entirely free. You don't need to spend cash but you will need to invest your valuable time, energy, and knowledge to make it work effectively, but the payoff for that investment will be surges in traffic to your website this year and many years to come.

Each article you write (multiplied by the number of directories you submit it to and the number of ezines, sites, and blogs that reprint it) provides a backlink to your site plus a traffic referral for any internet reader exposed to your article.

Your network of articles is out there working for you 24 hours a day, seven days a week, and often increasing exponentially daily and weekly until you have an incredibly powerful traffic network working for you. It really is a simple strategy. Want more traffic? Create more articles.

Article marketing can deliver traffic and potential customers to your site, but it can do a lot more than that. It can also establish you as a leader in your field -- perhaps even a guru if you work at it. To brand yourself in your field you will need to focus on quantity and quality and consistency.

You need to regularly create new content and continually promote your new and old content. Keep your name and your ideas front and center in your niche through consistent article marketing.

So whether you are looking for more traffic, more customers, or more recognition then article marketing can be the most effective internet marketing strategy you employ.

Related Information of Interest:

The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. Clearly, luck can not be everything when it comes to giving your business the attention it needs. Itï¿½s a good thing thereï¿½s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customersï¿½ random typing preference probabilities. Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your siteï¿½s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isnï¿½t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.

Sandra Adams writes search engine related articles.To get free articles to display on your own site, please visit www.articletrader.com

7 Winning Tips For Article Marketers
1. Follow up with your readers.

For example, you could offer a subscription to your ezine or
you could offer a free email course in your resource box.

2. Use lots of white space.

Increase your article's white space by going over it for
sentences you can shorten and also paragraphs you could
break up into two or three shorter paragraphs.

3. Use numbered lists.

Use your numbered lists to convey points in your articles or
your steps in your "how to" article.

Numbered lists can also be used to create the content of
your article, like I did with this simple list article.

4. Use the word "you" a lot in your articles.

Make your writing feel more personal by using the word you a
lot within your article.

That way your readers will feel like you are talking
directly to them and you'll be able to better draw them into
your article's content.

5. Write to one person.

Choose a person such as a friend or spouse to write your
article to.

By doing this, you will naturally use the word you a lot
within your article, and your readers will feel like you are
talking to them one to one.

6. Offer an article announcement list.

Keep people up to date on your latest articles by publishing
an email list that announces your new articles.

You could also announce your new articles by RSS to
publishers and webmasters that like your writing.

7. Let your affiliates use your articles to earn
commissions.

Make your articles available to your affiliates to publish
on their sites or in their ezines with their affiliate links
in your resource box.

You'll be able to successfully raise your profits by turning
your articles into an effective promotional tool for your
affiliates.

Ken runs the Net Pro Marketer where you'll find informative articles on business, marketing, and ezine publishing. Browse through the articles or submit your own at: www.netpromarketer.com

Advertising Divas and Consumer Queens
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.

If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men.

And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.

These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?

US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.

So what does this really tell us?

Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Fact #3 Women know women better than men know women (I’m sure most husbands would agree.)

Who better to understand the consumer behavior of women than women themselves? This last fact should lend itself to a rush to employ or promote females into the positions of advertising executives and creative directors. Now guys, don’t get us gals wrong, sensitive men can still create great ads for women and vice versa, but if the above statistics can be believed, then surely you should be eagerly encouraging the women in your industry to play a greater role in both decision making and creativity.

This makes such common sense to me, nothing biased about it.

Penny Archer, herself a “Consumer Queen”, is a Director of SmartDames FZ LLC, an international email List Broker based in Dubai Media City, Dubai. Other articles that she has written can be found at http://www.smartdames.com or http://www.listownerlimbo.com