What you can expect from Search Engine

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.
As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!
It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.
A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of "indexing software" (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.
Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using "indexing software" or "indexing robots".
Depending on the complexity of the software, here is what different search engines might do:
1.Index the webpage (not the entire "website") you give them.
2.Index every word of every page at that site.
3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.
By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).
It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow.
There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you're listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).
It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).
I hope this helps in your future marketing decisions.

About the Author:
David Bell is Manager, Online Marketing, at www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

Related Information of Interest:

The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. Clearly, luck can not be everything when it comes to giving your business the attention it needs. Itï¿½s a good thing thereï¿½s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customersï¿½ random typing preference probabilities. Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your siteï¿½s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isnï¿½t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.

Sandra Adams writes search engine related articles.To get free articles to display on your own site, please visit www.articletrader.com

Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: there are probably 10 people like yourself doing the same exact thing. Not only are they doing the same exact thing, but they are probably looking at, and taking the same articles you are considering to add to their site.

Wow. That’s going to do wonders for your hopes to have search engines pick up these new articles and rank your site high in the search engine result pages (S.E.R.P’s). Forgive my brevity, but I was being sarcastic!

Shared articles may be good for putting together quick sites and heavily promoting the same article content that everyone else is promoting, but who are we kidding? Wouldn’t you rather have fresh content NOT picked over by everyone else? Of course you would. Now why should you pay for it when you’re staring at a free article site filled with 100’s of articles that you can use at this exact moment?

Because you CAN buy originality and have original content rank higher than the same old retread articles found over and over again on sites like this! Not only would you have a unique page indexed on the internet and crawled by search engines (sometimes daily), but if you had the right content service at your beck and call, you could be provided with professionally written content reserved for trade publications and offline magazines! There are 1000’s of professional writers out there on the Internet which are willing and able to write your next piece of web content.

Ok, so to go over the key points:
• Copied articles used over and over again- not so good since the search engines may pick up someone else’s copy of the same exact article. Cost effective since it’s free! You get what you pay for.
• Fresh, unique articles- very good usage since it gives the search engines something new to eat up! You get what you pay for.
• Do your research. Find a writer who is professional and understands your subject!

If you are wondering what the real world power of unique, keyword optimized website articles can do for you to drive traffic, just shoot me an email at articleauthors.net and ask me how well this article did for me.