What Is Education Based Marketing

Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales.

Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospective clients through educational means. These include written materials, media publicity (articles and interviews), advertising, seminars, newsletters, audio and video tapes, and Internet web sites. Frankly, you can educate your prospective clients using any method through which they can get your information and advice.

Typically, your Education-Based Marketing program works like this: You create an educational message, which you first put into the form of a written handout. Then you offer your handout to prospects who are interested in your services. Prospects call your office to get your free written materials. You respond by sending the materials and inviting prospects to an upcoming seminar. In addition, you keep prospects educated through your educational newsletter.

You put your message in front of your prospects through paid advertising, articles in newspapers and magazines, and interviews on radio and TV. In addition, you communicate with people on your mailing list and invite them to attend your seminar and bring their friends and associates.

Selling-Based Marketing Creates These Problems:

1. Prospects go out of their way to avoid you because they are tired of selling and sales pressure. They don't like to be approached by salespeople who have something to sell.

2. Prospects don't think they can trust you because all of us have been burned by salespeople who gave us "inaccurate" and even false information in their eagerness to earn a commission.

3. Prospects are defensive and protective because they expect you to try to pressure them into buying something they don't want or need.

Education-Based Marketing Provides These Solutions:

1. You give prospective clients what they want, information and advice -- and you remove what they don't want, a sales pitch.

2. You maintain your dignity because you never make any effort to sell.

3. You establish yourself as an authority because prospective clients see you as a reliable source of information.

4. You don't seek out prospects; instead, they call you.

5. You reach prospects during the first stage of the decision-making process, often before they call your competitors.

6. You identify even marginal prospects who suffer from phone-call fear, but who aren't afraid to call for your free information.

7. You prove that calling your office is nothing to be afraid of. In fact, it's a positive experience.

8. You save money because you don't need expensive brochures.

9. You receive calls from qualified prospects who are genuinely interested in your services and you screen out people who are not your prospects.

10. You establish your credibility and make a positive first impression by offering helpful information rather than a sales pitch.

11. You save time by answering common questions in your materials and seminars, rather than answering the same questions over and over.

12. You begin to earn your prospect's loyalty because you've made an effort to help him, even if he doesn't become your client.

13. You know precisely how well your marketing works because you can count the number of prospects who respond -- and the number who go on to become clients.

14. You gain a competitive advantage simply by using this method because few, if any, of your competitors currently use it.

15. You benefit from the synergy of several educational methods that reinforce each other.

16. You earn a true profit, rather than just creating more work and more overhead.

Now you understand why the American Marketing Association featured this innovative method on the front page of its national publication, MARKETING NEWS. Now I invite you to profit from this unique method.

TREY RYDER LLC, Education-Based Marketing for Lawyers Lawyer Marketing Advisor www.TreyRyder.com Trey Ryder is the Lawyer Marketing Department Sponsor At www.JerseyJustice.com

Related Information of Interest:

3 Simple Steps For A Healthier Dog
We all want what is best for our pet. Yet sometimes because of your hectic schedules, we tend to put our dog’s care at the bottom of the list or it just becomes a habit of chores we perform every day without giving it much thought. We stumble out of bed in the morning, let the dog out, fill the water bowl, dump some food in the dish and go on with our daily routine. Let’s face it this can get very boring for you and especially for your dog.

In order to maintain your dog’s health there are really only three simple steps you need to follow:
1.A good diet
2.Plenty of fresh water
3.Exercise

A good diet is essential to your dog’s health. Be careful what you buy! Read the ingredients label not just the name of the dog food. An all natural dog food is what you should be looking for, not one that contains filler and by-products. Remember you get what you pay for. Although an all natural dog food may be more expensive, studies have shown that your dog will in almost all cases eat more of the “bargain brand” than the all natural, nutritious dog food. The “bargain brands” will pass through your dog more quickly because they do not contain as much of the daily nutrients your dog requires. This leads to your dog being hungrier more often and thereby eating more. Your dog will retain more of the nutrients contained in the all natural food which means they will be less hungry, have healthier coats, more energy and better overall health.

Give your dog plenty of fresh water. Change it as often as you can. A good rule to follow is that every time you get yourself something to drink, add new water to your dog’s bowl.

Exercise your dog daily. This is good for you also. Take long walks, throw a ball or stick around the backyard or park. Remember your dog’s cardiovascular system, heart and muscles need exercise just like yours.

About the Author

Jim De Fazio is the successful webmaster of www.natural-pet-supplies.com. A site that offers all natural food and supplies for your dog or cat.

A Funny True Life Dog Story
This is the story of my dog called Shandy. He was my favourite pet and he was very lively, lots of fun and very obedient. His main passion in life was to be taken for a long walk, culminating with a big run out in his favourite park.

I would try to take him on this walk everyday, weather permitting. The park itself was about three miles away from our house. To reach the park we had to cross a number of busy roads, however he would never pull or misbehave. He knew where we were heading and seemingly did not want to rock the boat and risk been taken home before he reached his dream destination.

At the park itself I would throw a ball and he would chase it and fetch it back to me.

At this stage I was living at home with my parents, however aged twenty two, I decided to rent my own bungalow near the coast in Devon. This was nearly two hundred miles away from my parents in home in Birmingham. This obviously meant I was no longer in the position to take Shandy on his walk.

I spoke to my parent, who reassured me that they would continue to take him on the walks.

Two weeks after I had left, I had a phone call from my mother. She was panicking, stating that Shandy had managed to escape from the back garden and that she could not find him. She insisted that she had been looking for hours but that there had been no sign of him.

I was quite worried and thought about where he may have gone to. "Have you been taking him on his walks to the park everyday?" I asked. She replied: "Most days" I asked her to try at the park, telling her that he loves that park etc. "He would not be there, its miles away." She said. I again asked her to try there. Luckily he was there quite happily sniffing around, unaware of the panic he had caused.

About the Author

Stephen Hill has a couple of websites at www.lasik-laser-surgery.co.uk and at www.stutter-stuttering.com.

Avoiding A Traumatic Experience
Taking simple steps to protect our families from going through the “TRAUMATIC EXPERIENCE OF HAVING A LOST PET” can be as easy as registering your pet with an online service like RecoveryPets.Com. The services provided by this company includes registering the pet by name, a description, a photograph of the pet, along with up to ten contact phone numbers or email addresses of the pets owner. Plus, a pet tag that never becomes obsolete and contact information that can be updated FREE for the life of the pet.

Each year millions of pets are reported lost or found, but a vast majority of these family members are never reunited with their owners. The main reason for this is the lack of accurate identification, and this is because most pet collars or identification tags contain obsolete or outdated contact information. Fortunately there are companies like RecoveryPets.Com that provide services to increase the chances of recovering a family pet if they should ever become loss.

Protecting our pets should be one of our major concerns, and by providing a means for lost pets to be returned to their owners is the mission of RecoveryPets.Com. For more information on the services that they provide, visit their website at: www.recoverypets.com

About the Author

Thaddeus Collins is the owner of RecoveryPets.Com a company that specializes in the global recovery of lost pets using a unique tracking number that is registered on the companies website, and can be searched if the pet becomes lost. For more information visit www.recoverypets.com

Gas Prices Go
Recently, the price of gas has gone up approximately three or four times a day, depending on how energetic the person is who climbs up and changes the prices at your favorite filling station, until the only word for the skyrocketing astonishment is "gas-tronomical!”

President Bush took a bold stance on the issue, saying, ““Americans understand the price of crude oil is going up but they will not accept manipulation of the market. And neither will I!”

Proud words, perhaps evoked partly due to anxiety about how his credentials as an ex-oilman might weigh untowardly on his credibility and on his already in-the-well approval ratings.

In the same speech, perhaps not quite recognizing the astonishing similarity to manipulation, but in a consumer-friendly sense, he announced that he is increasing the supply of the suddenly pricey liquid by temporarily halting deposits to the U. S. Strategic Petroleum Reserve.

Nevertheless, as a result of the dramatic revaluation of the ironically golden liquid, some surprising new players have entered the gasoline business. Tiffany has announced it plans to install a fuel pump next to the counter in which it displays its most extravagant diamonds. Cartier intends to retail the gaseous bauble in solid-gold thimbles. And DeBeers, the legendary diamond merchant, will promote its pricy petrol with a variation on its usual slogan, "A diamond is forever," with “A tankful is not forever."

On the other hand, Average Americans, in an effort to accommodate the daily dozen or so price rises, have adopted new ways to get to work. One, called deep carpooling, requires commuters to stuff themselves into cars until their arms and legs are sticking out the windows. Another is to hitch a half-dozen or so cars together, so they can all move along with only one engine burning the precious fuel.

Others have once again opted for the uncertainties of mass transportation and, as expected, are often arriving at work late en mass.

But Americans are a can do people, no matter how much a can of Middle Eastern oil attempts to grease the skids in their wallets.

Tom Attea, creator of Newslaugh.com, has had six shows produced Off-Broadway and has written comedy for TV. Critics have called his writing ""delightfully funny" and "witty" with "good, genuine laughs."