What Is Education Based Marketing

Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales.

Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospective clients through educational means. These include written materials, media publicity (articles and interviews), advertising, seminars, newsletters, audio and video tapes, and Internet web sites. Frankly, you can educate your prospective clients using any method through which they can get your information and advice.

Typically, your Education-Based Marketing program works like this: You create an educational message, which you first put into the form of a written handout. Then you offer your handout to prospects who are interested in your services. Prospects call your office to get your free written materials. You respond by sending the materials and inviting prospects to an upcoming seminar. In addition, you keep prospects educated through your educational newsletter.

You put your message in front of your prospects through paid advertising, articles in newspapers and magazines, and interviews on radio and TV. In addition, you communicate with people on your mailing list and invite them to attend your seminar and bring their friends and associates.

Selling-Based Marketing Creates These Problems:

1. Prospects go out of their way to avoid you because they are tired of selling and sales pressure. They don't like to be approached by salespeople who have something to sell.

2. Prospects don't think they can trust you because all of us have been burned by salespeople who gave us "inaccurate" and even false information in their eagerness to earn a commission.

3. Prospects are defensive and protective because they expect you to try to pressure them into buying something they don't want or need.

Education-Based Marketing Provides These Solutions:

1. You give prospective clients what they want, information and advice -- and you remove what they don't want, a sales pitch.

2. You maintain your dignity because you never make any effort to sell.

3. You establish yourself as an authority because prospective clients see you as a reliable source of information.

4. You don't seek out prospects; instead, they call you.

5. You reach prospects during the first stage of the decision-making process, often before they call your competitors.

6. You identify even marginal prospects who suffer from phone-call fear, but who aren't afraid to call for your free information.

7. You prove that calling your office is nothing to be afraid of. In fact, it's a positive experience.

8. You save money because you don't need expensive brochures.

9. You receive calls from qualified prospects who are genuinely interested in your services and you screen out people who are not your prospects.

10. You establish your credibility and make a positive first impression by offering helpful information rather than a sales pitch.

11. You save time by answering common questions in your materials and seminars, rather than answering the same questions over and over.

12. You begin to earn your prospect's loyalty because you've made an effort to help him, even if he doesn't become your client.

13. You know precisely how well your marketing works because you can count the number of prospects who respond -- and the number who go on to become clients.

14. You gain a competitive advantage simply by using this method because few, if any, of your competitors currently use it.

15. You benefit from the synergy of several educational methods that reinforce each other.

16. You earn a true profit, rather than just creating more work and more overhead.

Now you understand why the American Marketing Association featured this innovative method on the front page of its national publication, MARKETING NEWS. Now I invite you to profit from this unique method.

TREY RYDER LLC, Education-Based Marketing for Lawyers Lawyer Marketing Advisor www.TreyRyder.com Trey Ryder is the Lawyer Marketing Department Sponsor At www.JerseyJustice.com

Related Information of Interest:

3 Simple Steps For A Healthier Dog
We all want what is best for our pet. Yet sometimes because of your hectic schedules, we tend to put our dog’s care at the bottom of the list or it just becomes a habit of chores we perform every day without giving it much thought. We stumble out of bed in the morning, let the dog out, fill the water bowl, dump some food in the dish and go on with our daily routine. Let’s face it this can get very boring for you and especially for your dog.

In order to maintain your dog’s health there are really only three simple steps you need to follow:
1.A good diet
2.Plenty of fresh water
3.Exercise

A good diet is essential to your dog’s health. Be careful what you buy! Read the ingredients label not just the name of the dog food. An all natural dog food is what you should be looking for, not one that contains filler and by-products. Remember you get what you pay for. Although an all natural dog food may be more expensive, studies have shown that your dog will in almost all cases eat more of the “bargain brand” than the all natural, nutritious dog food. The “bargain brands” will pass through your dog more quickly because they do not contain as much of the daily nutrients your dog requires. This leads to your dog being hungrier more often and thereby eating more. Your dog will retain more of the nutrients contained in the all natural food which means they will be less hungry, have healthier coats, more energy and better overall health.

Give your dog plenty of fresh water. Change it as often as you can. A good rule to follow is that every time you get yourself something to drink, add new water to your dog’s bowl.

Exercise your dog daily. This is good for you also. Take long walks, throw a ball or stick around the backyard or park. Remember your dog’s cardiovascular system, heart and muscles need exercise just like yours.

About the Author

Jim De Fazio is the successful webmaster of www.natural-pet-supplies.com. A site that offers all natural food and supplies for your dog or cat.

Body Language Before Dog Bites
Dear Adam:

After catching up on doggy email, I've noticed your reference to submissive posture. Your book helped more than a professional trainer I hired for my adopted Golden. We went through biting and dominance issues. The problem I am having now is I still do not trust him 100%. When he bit there really wasn't any sign it was coming (that I noticed). Even now, the only sign that he doesn't like something is a lowered head and sometimes a low growl (the groomer told me this). This dog growls sometimes when he is happy. It is almost like someone taught him not to make any other noise in doors. Outside he will bark. I guess the big question is how do you read a dog's face, body, etc.?

Thanks,
Mark.

Dear Mark:

It's a tough situation you've got. You've really got to just pay close attention to the dog at any time you suspect she may display the aggression. The most common indicators that I used when working with clients who had aggressive dogs was to watch:

1. The mouth. A dog will always pull has mouth closed tight just before he bites.

2. Body language. The dog's body language will get stiff and still just before he bites. Especially watch the stillness. It's very subtle, but at the same time very noticeable once you train your eye to look for it.

There are other things that you could look for depending on the dog and the type of aggression. However, you need to recognize that there are ALWAYS cues... it's just a matter of whether we are quick enough (or aware enough) to catch them.

To read more of my dog training ramblings, read about my book (click below): tinyurl.com/4efaq
Secrets of a Professional Dog Trainer!

About the Author

Author, “Secrets of a Professional Dog Trainer!“ which you can read more about at:
tinyurl.com/4efaq

Travel Jokes
Traveling can be a humbling experience, particularly when you travel to a foreign country. Such experiences, of course, give rise to travel jokes.

Travel Jokes

1. Three brothers are sitting at the bar in a Moscow establishment. An older man is sitting at a table behind them and has obviously had too much vodka. He stands, walks up to the first brother and says,

“Your mother is a vicious, greedy woman!”

The brother tells him to shut up and go sit down.

After about 5 minutes, the old man stands and walks up to the second brother,

“I sleep with your mother whenever I want!”

Disgusted, the brother tells the old man to bugger off.

A few minutes later, the old man stands and starts walking towards the third brother. All three brothers turn around and yell,

“Dad, go home!”

2. You’re at a bad hotel when the bed mint moves.

3. “Visi, Vermini, Vomnui” – I visited, I freaked, I threw up.

4. The President’s Vacation

George and Laura Bush take a vacation to Crawford and decide to go the grocery store. In the checkout line, Laura recognizes the man working at the register as an old high school boyfriend. After chatting, they leave the store and George says,

“Wow, imagine if you had married him. You’d be married to a grocery store clerk now instead of the President of the United States.”

Laura rolls her eyes and says, “No. I’d be married to the President of the United States.”

5. “Veni, Veneri, Vamoosi” – I came, I caught a disease, I ran away.”

Typically, just the act of traveling produces more than a few funny moments. Get out there and go.

Rick Chapo is with NomadJournals.com - makers of travel accessories. Visit us to read more about Internet travel articles.

Guitar Lessons – Hammer-On, Pull-Offs
One of the primary legato techniques all guitarists must learn is the hammer-on, pull-off. This technique is important because it allows for nuances in tone and expression, and it allows the picking hand a “break” since it does not have to pick the notes on the hammer-on or the pull-off. This results in a faster progression of notes, sometimes called licks.

The hammer-on is accomplished when you pick a note and then using another finger hammer down on the same string. The sound of the hammered note is less pronounced than the picked note. For example place your first finger on the 5th fret of the 3rd string, and the hammer down your third finger on the 7th fret of the 3rd string. Don’t use your just quickly strike the second fret position with the tip of your 3rd finger. This would be described in guitar tab as 5h7 or 5 hammer 7. Keep your first finger on the 5th fret because you are going to pull-off of the 7th fret in the next example.

The pull-off results when you release a plucked note with enough force such that the second fretted note rings. This may require a slight side way motion to create enough friction to cause the string to ring out. The sound of the pulled-off note is less pronounced since you aren't using your pick to create it. This would be illustrated in guitar tab 7p5 or 7 pull 5.

If you combine these techniques you can create very fast note runs or licks. Imagine how this sequence of hammer-on, pull-off’s would sound when played very quickly 5h7p5h7p5. In deed the hammer-on, pull-off technique is the cornerstone for legato and most speed playing techniques.

It takes time to perfect the technique but it is worth the effort.

Bill McRea is the publisher of www.guitarwarehouse.com and www.kansasfans.com. Bill has owned and operate a highly successfull guitar business until he sold the business in 2004.