The Worlds First Celebrity Bartender

The cocktail is practically an American institution. One of the very first Bartenders to popularise the cocktail was Jerry Thomas, Americas original "Celebrity Bartender". Thomas wrote what is widely considered as one of the first books to contain cocktail recipes, ï¿½The Bartenders Guideï¿½.

When I first came across this little volume (last published in 1887) in a dusty old book shop I was blown away. Here at last was cocktail history laid bare! I bought it on the spot and literally sat up all night and read the book cover to cover. For anyone with even a flicker of interest in cocktails and drinks its an enthralling read. Jerry Thomas is to cocktail culture what Louis Armstrong is to Jazz!

Here at last, set down on paper, were some of the very first cocktail recipes ever recorded. It was amazing, but it wasn't just cocktails, the book contained a host of other recipes, for "Punch, Egg Nogs, Juleps, Smashs, Cobblers, Mulls, Sangarees, Toddies, Slings, Sours, Flips, Negus, Shrubs, Pousse Cafï¿½, Cups" and many, many more.

In total there were some 230+ original recipes. Some were famous, some I'd never even heard of! They represented an amazing cross-section of exciting and wonderful drinks.

Jeremiah P. Thomas was born in Jefferson County, New York in November 1830 and first learned the bartending trade in New Haven. He then went to San Francisco and the California gold fields.

In 1851 he opened the first of four saloons in New York, below Barnum's Museum at Broadway and Ann Street. He then seems to have travel around the US for several years. Working as head bartender at top hotels in St. Louis, Chicago, San Francisco, Charleston, S.C., and New Orleans. Slowly turning himself into Americas first celebrity bartender! In 1859 he visited London and Paris. He took with him a set of solid silver bar utensils constructed at a cost of $4,000!

Returning to New York Thomas became the principal bartender at the Metropolitan hotel. Then in 1866 he opened his most famous bar located on Broadway between 21st and 22nd Streets.

Thomas was "an imposing and lordly figure of a man, portly, sleek and jovial, yet possessed of immense dignity". His trade mark was a "jacket of pure and spotless white which encased his great bulk". He also sported a huge moustache, in the Walrus style! Obviously a man once seen, not easily forgotten!

The various saloons he operated became showplaces where he demonstrated his mixologist's art. They were very popular with the sporting and theatrical celebrities of the day. To quote the New York times on his death in 1885 he was "at one time better known to club men and men about town than any other bartender in the city, and he was very popular among all classes".

He is credited with inventing the "Blue Blazer" and the "Tom and Jerry" and certainly popularised many other early cocktails and drinks. In reference to the Blue Blazer the Bartenders Guide says, ï¿½The novice in mixing this beverage should be careful not to scald himself. To become proficient in throwing the liquid from one mug to the other, it will be necessary to practise for some time with cold water.ï¿½

Thomas's book was first published in 1862, and quickly went through half a dozen printings. The book was updated in 1876 and the final edition published in 1887. In the first edition there were ten recipes which Thomas referred to as cocktails (by the 1887 edition the cocktails numbered some 20+). His book was probably the first to include actual recipes for cocktails and certainly the world's first bartender's guide.

The Bartenders Guide is once again available. A new digital edition of the book can be downloaded at Martin Lloyds Cocktail Originals site.

Related Information of Interest:

Landscape Photography: Tips To Enhance The Experience
One of the great things about landscape photography is that the possibility is endless on where you can go, what to take a picture of and it all starts with a few steps from your own back door. The horizon is your limit.

Lighting speaks volumes in landscape photography. Getting up with the sun at dawn, watching the animals hurry around as they gather their food for the day, and while the sun is just peaking its face over the background would make for great photo with perfect light. When the sun is on its way down, this is great for a landscape picture of peace and serenity. This time of day is when animals and people are heading home for the night where the land is clear of “clutter” and the trees, skies and land are open. Shadows will add depth to any photo of the landscape and give it more of a three-dimensional feel to it.

Landscape photography should be relaxing and fun to do. It also requires some time to get the precise composition. When a camera is slightly shifted one way or another, you can see how it will dramatically improve the picture you are looking to take. When it comes to taking a picture of the landscape, taking one photo is just as good as taking ten. You do not have to waste film on something that can be done right the first time, this can be achieved with a bit of patience, and some practice.

When photographing landscapes, give your photo a feeling of depth by including close objects in the frame as well as the distant objects.

A fine lens for landscape photography is the 50 mm lens that comes as standard equipment on many SLR cameras. But if you are seriously interested in photographing landscapes, a good lens to have would be a wide-angle lens.

Losing detail due to camera shake is the biggest problem in landscape photography. So, a tripod and a shutter release cable are very helpful tools to have.

Albreht Moy offers photographs for sale at his website.

The Best Way To Save Money On Advertising - Target Locally
Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.

Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.

Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.

But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with anywhere else, your ad can pull less than expected response. The problem is with lack of targeting.

If most or all of your customers live in the geographical area of your store, using a search engine to reach people all over the world doesn't make much sense. You can consider your money wasted when somebody who will NEVER walk into your store reads your ad.

The solution is to advertise on sites or ezines that reach YOUR customers at a very high rate. This could be a local site that provides sports scores for dozens of local sports teams. Or a site that lists a great many local building contractors. Very specific information needed by people in YOUR area will draw just the kind of local crowd you can capitalize on.

We're seeing a sudden rise of local pay-per-click search engines. These use the same popular technology as Google and Overture, but limit their reach to businesses in a particular city, state, or region.

Often these local pay-per-click sites have very low rates, a little as one cent per click. Many offer as many as 1,000 free clicks to any business that signs up.

Be sure to check if the pay-per-click site has plenty of businesses listed in their database. An empty site won't attract many visitors and you may not reach enough audience to have any effect on your sales. Also watch for a pay-per-click that is promoting in your area. If they are visible to you, they are probably getting the attention of lots of your customers.

Linda Stevens is CEO of MyCalgaryClicks.com, the local Pay-Per-Click city search directory for Calgary, AB Canada. Linda believes in following her own advice and is offering $10 in free bidding cash to any site that signs up to advertise. Reach Linda at support@mycalgaryclicks.com

Paying Referral Fees to Designers as a Creative Subcontractor - Should You Do It?
Kirstin,

I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them?

- Arlene, Baltimore, MD

Arlene,

Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.

In the creative industry it is somehow "standard" for designers to get a percentage of contracts for murals, faux finishes, and other artistic work, but somehow it is not standard for the reverse. He who has the client's trust is the one who holds all the power. Should you be the one who the client trusts enough to ask for a referral, you should be rewarded for giving that referral.

If someone refuses to pay a referral fee or percentage for work you handed to them, then work with other designers or vendors. There are plenty of people out there who understand the value of a "hot referral" and are thrilled to reward people for them.
We all know how difficult and costly it is to get a new client and how much time and effort is spent on marketing and selling. If someone hands you a "hot referral" that leads you right to new business, you should reward that person with a check. Don't see it as a loss of income, see it as a gain in new business. Without the referral, you wouldn't have had the business. Most successful businesses - in every industry at every level - make a portion of their revenue from money paid to them for referrals, and you should, too.

-Kirstin

Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks". Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at www.MyCreativeBiz.com

Diabetes And Your Diet
If you are like me you probably thought diabetes is one of those things you have or don't have; nothing could be further from the truth because diabetes is now the biggest threat to health in the developed world and we are eating ourselves into it because of poor diet.

First question is how prevalent is diabetes?
Using Australia as an example that has a total population of around 20 million inhabitants, in the last full year official figures show 70,000 people were diagnosed with diabetes during the year. That is equal to one extra person diagnosed every seven minutes 24/7.

At present 700,000 people are diagnosed with having diabetes and a conservative figure indicate that for each person diagnosed there is another that is not diagnosed but does suffer from diabetes. that is 1.4 million sufferers out of a total population of 20 million. - More than 5% and growing by the day. The organization Diabetes Australia forecast that by the year 2010 the number of sufferers could be close to 10% of population. This rate of increase is happening throughout the developed world and is caused by lack of exercise and poor diet. We could be quite cruel here and say that people are queuing to shorten their lifespan because diabetes does reduce your lifespan.

The answer to this epidemic is in the hands of each of us. We must exercise more and be more conscious of what we eat. Attention to diet should start from a very young age; in particular we should concentrate on serving sizes and avoiding fatty foods. Yes that does include every child's favorite burger and fries. Once a month does little harm if the children are active, once a week causes damage even if they are active.

We all need to be conscious of seven servings of fruit and vegetables each day in our diet and also the need to back a good diet with reasonable exercise, like walking. People most at risk of type 2 diabetes, the most common, are overweight and do not exercise. They may have high blood pressure and/or high cholesterol, if you fit this category ask your doctor to check for diabetes next time you visit.

I saved the scariest fact for last: The total number of people in Australia with diabetes or "pre-diabetes" is 3.2 million or 15.1% of the total population. Each of these people will have a reduced lifespan.

This article is (c) copyright David McCarthy 2006.

David McCarthy writes articles on the subject of the effects of food and diet on your health. This article could be the most important he has written when you read the scary statistics. His work can be viewed at: www.recipesmania.com/articles.html