The Values of a Link for Search Engine Optimization

Since most link building campaigns are done to support ongoing ranking strategies, it's important to know where and how to look for "link traps" that keep you from your Search Engine Optimization (SEO) efforts and goals. Websites that employ the use of robots.txt, JavaScript or certain redirects should be avoided. Websites that show no meter of Google green (PR) should be thoroughly checked. It's important to secure links from a venue a search engine can spider. Links from websites outside your industry niche won't hurt your link building effort; however they don't provide a good ranking boost contribution since it doesn't reinforce any relevancy of your keywords.

Overview

Reciprocal linking is an effective way of generating targeted, topic related traffic to your website. By increasing the amount of websites that pass a vote to your web page through the use of a backlink, the more important Googleï¿½s will deem your website, which with time will lead to higher Search Engine Result Pages (SERP's).

What we will focus on is determining which link exchange partners have links that are worthwhile of your time & effort. When looking for link exchange partners you want to look at multiple factors to ensure you are receiving a quality link exchange that allows a vote to be passed back to your web page. Intense Development is going to review 3 factors that qualifies the link as a good exchange:

1. Passing a vote
2. Passing traffic
3. Passing PageRank

1. Passing a Vote

This factor is more virtual than materialistic since this would at most times be based on your personal opinion. The quality of the vote passed on to your web page consists of multiple pointers that you have to ask yourself:

ï¿½ Is it informative to your websites topic? Does it provide a quantity of quality content? Stick to websites that provide unique content that provides additional insight and is relevant to your websites topic.

ï¿½ How long has the website being in existence? Has this website being in existence long enough to build itself up to be considered an authority site?

ï¿½ How many outgoing links does the link page have?

Web pages that have less than 50 outgoing links are still considered effective enough to exchange with. See it this way: A Search Engine will provide (example) 100 points to each page outgoing links. If you have one outgoing link it will get the full vote value. If you have 50 outgoing links to other websites, than you vote count is only 2 points. Web pages with limited amount of outgoing links are favorable.

The placement of the link: Will the link partner allow a submission of your link within a paragraph of keyword related / informative text? This way your outgoing link does not follow the webs usual linking exchange pattern, which overtime could become devalued with Search Engines? The surrounding text reinforces your links keywords and might provide additional boost in the keywords relevance.

2. Passing Traffic

Serves good for targeted and high-volume traffic which could convert to clients. Many times the position of the link is what it takes to get more traffic from the website. On good way to determine the hotspot where visitors look most often is by checking out this site EyeTracker

3. Passing PageRank

PageRank (PR) is Google rating system of the quality of the website. The bar runs between 1 to 10 and the closer to 10 you can get the more valuable the exchange. In the past, Page Rank has been the main focus point in many webmasters and Search Engine marketers. Page Rank has overtime become less important in Google's overall ranking algorithm, and now it determines the interval of the Search Engines spider / bots return to the website, for faster indexing of new content.

Related Information of Interest:

Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: there are probably 10 people like yourself doing the same exact thing. Not only are they doing the same exact thing, but they are probably looking at, and taking the same articles you are considering to add to their site.

Wow. That’s going to do wonders for your hopes to have search engines pick up these new articles and rank your site high in the search engine result pages (S.E.R.P’s). Forgive my brevity, but I was being sarcastic!

Shared articles may be good for putting together quick sites and heavily promoting the same article content that everyone else is promoting, but who are we kidding? Wouldn’t you rather have fresh content NOT picked over by everyone else? Of course you would. Now why should you pay for it when you’re staring at a free article site filled with 100’s of articles that you can use at this exact moment?

Because you CAN buy originality and have original content rank higher than the same old retread articles found over and over again on sites like this! Not only would you have a unique page indexed on the internet and crawled by search engines (sometimes daily), but if you had the right content service at your beck and call, you could be provided with professionally written content reserved for trade publications and offline magazines! There are 1000’s of professional writers out there on the Internet which are willing and able to write your next piece of web content.

Ok, so to go over the key points:
• Copied articles used over and over again- not so good since the search engines may pick up someone else’s copy of the same exact article. Cost effective since it’s free! You get what you pay for.
• Fresh, unique articles- very good usage since it gives the search engines something new to eat up! You get what you pay for.
• Do your research. Find a writer who is professional and understands your subject!

If you are wondering what the real world power of unique, keyword optimized website articles can do for you to drive traffic, just shoot me an email at articleauthors.net and ask me how well this article did for me.

6 Simple Tips To Help Potty Train Your Puppy
Potty training also known as toilet or house training is the art of teaching your puppy where you want him to relieve himself. Sound simple! Not exactly, at least to me and many dog owners out there. Potty training my puppy gives me the most problems and headaches when I start to house train my first puppy years ago.

It seems that my puppy is always either in the wrong place at the right time, or the right place at the wrong time! Nevertheless, over the years, after much experiments and reading up, I’ve manage to come out with 6 simple tips to help potty train your dog.

1. Try to feed your puppy on a regular schedule and remove his water supply before bed time. His potty timing would be more predictable and consistent.

2. Puppy usually instinctively wants to relieve itself after feeding, sleeping, playing and confinement. Bring him to your designated area for his potty business after such activities.

3. Do not let your puppy wander off without supervision, potty training aside, it is dangerous for a young puppy to wander around by itself. Confined it in an area where you can see to prevent accidents and reward desired behaviors.

4. Be vigilance and always be on the look out. When you see your puppy sniffing and running around in circles, bring him to your designated spot immediately.

5. Give a command to help your dog associate the potty action with. For example, “Do it now” or “Go Potty”.

6. When he is doing his potty business, praise and reward. Praise and reward again after he’s finished.

Following these tips should help you considerably in potty training your puppy.

About the Author

Moses Chia is a dog lover and owner of DogsObedienceTraining.com – The dog training resource site for a happier and healthier dog. You are welcome to reprint this article if you keep the content and live link intact.

A Good Tip For Dogs With Itchy Skin
Now that summer is in full swing, many dogs are experiencing dry skin and excessive itchiness. I know that my dog, "Forbes," certainly has been! Of course, the first thing you'll want to rule out is fleas. But barring fleas, I've found that the best way to alleviate itching is to:

Splash approximately 2 Tablespoons of either vegetable oil or canola oil in your dog's food.
The additional fat will give your dog's coat a soft, shiny look and will help alleviate dry skin and itching.
You can also try an over-the-counter product you can get at most pet stores called, "Lipiderm," which works pretty much the same, but costs a bit more.
Something else you might try: One of my newsletter subscribers writes, "Best thing for itchy skin is lemons. Slice a couple of lemons in a litre of water and boil it. Let it cool down for a day then you can spray it on. Works wonders and is cheap."

About the Author

Author, “Secrets of a Professional Dog Trainer!“ which you can read more about at:
tinyurl.com/4efaq

New Business Names: Naming With A Story
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.

Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at isisgroupinternational.com.)

The tag line clarifies what the firm does: Training and Consulting for a World of Difference. The firm's three experienced consultants conduct cross-cultural training, coach international executives, help smooth the process of cross-border mergers, and more.

With the story behind the name, an even deeper level of meaning unfolds. I wrote it this way for the opening section of the firm's brochure:

"Isis: Insightful Guidance for Global Success

"In ancient Egypt, the goddess Isis possessed a well-earned reputation for exceptional tenacity, intelligence, healing, resourcefulness and creativity. Isis Group International follows in her footsteps with customized consulting, training and coaching for today's smaller than ever, diverse world."

In explaining what the name means, the firm reveals some of its values and implies that it has certain qualities that matter to clients. Ideally, testimonials, other marketing copy and the firm's work itself all complement this story. The whole package then becomes unusually appealing and memorable.

For this naming strategy to work, you need a name that at least hints at the story and a story that contains something not generally known that fits how you wish the company to be perceived. Most adults who don't recall that Isis was an Egyptian goddess or her specialty as a goddess would still vaguely sense the international flavor in the name. With more familiar mythological figures like Hercules or Midas, however, the story would run the risk of belaboring the obvious.

Enlist the aid of a top-notch graphic designer and marketing writer to enhance the association with the story, and include a brief version of the story when you introduce the company.

Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms new company names, new product names, tag lines and more for cost-conscious organizations, at www.NamedAtLast.com .