The Sky News Blog – A New Angle In The News?

The Sky News Blog is UK’s first blog site dedicated to a daily news show. Since a blog is similar to an on-line diary where the writer’s thought is posted, how effective would it be when used in relation to news? Sky News is a 24-hour television show in Europe who has for its main competitor, the BBC News-24.

History of Sky News

Sky News first began broadcasting in February 1989 and has transmitted continuous live news ever since. It quickly gained a reputation for journalistic integrity which gave it the much needed prestige despite operating on a shoe-string budget. It has likewise remained unique in an industry where presenters are rapidly hired and fired. Many of its original presenting team remains with the channel.

Other channels have tried to emulate Sky’s standards and methods but were not always successful in doing so. It was the only channel at its league until the launch of the BBC News-24 in November 1997. Sky News filed a complaint with the European Commission which argued that the publicly funded BBC News-24 was unfair and illegal under the European Union Law. However, the commission ruled in favor of BBC stating that the state aid was justified due to the public service remit of BBC.

To be competitive, the Sky Channel launched its Sky News Active which was a 24-hour service providing headlines on demand. Due to its success, the 8-screen video news service was likewise launched which was way ahead of the standard 4-screen. The Sky News Poll was also popular with its new question for each day. It has become common for questions and subjects to change throughout the day depending on news and developments.

Sky News won a 5-year contract to supply news bulletin to the British Terrestrial Channel Five in the year 2005. On the same year, Sky News was relaunched from a brand new studio in West London, replacing the one that has been used for almost 17 years in Isleworth. Along with the transfer came heavy revision of music and on-screen graphics. The station has a very recognizable line like CNN which is read every hour, giving the show name and presenters.

This renowned news broadcaster also has a forum called the Sky News Panel, which is basically an on-line research group. It lets its members express their opinions on various subjects. It makes use of short surveys which would only take minutes to complete. Some surveys are targeted at specific profiles but may be weighted to the UK population where national opinion is needed.

Anchors in the likes of Eamonn Holmes and James Rubin have been secured while experimenting on new schedule and format. Sky News aims to provide a fast moving, highly-produced program that gives everyone a chance to catch up on all the news that matters. Emphasis is given on pace, pictures and people combined with the best footage of the day and sharp reporting from field correspondents.

The Live at Five on Sky News features dedicated spots for sports, showbiz as well as its own weblog. The blog spot is Sky News’ way of taking the time out to hear the reader’s views on the news that have caught their attention. A selection of contributions to the blog is read out daily so that real opinions get on the show.

The Sky News Blog

Sky CEO Rupert Murdock has discovered the wonders of the Internet and has placed particular interest on social media and blogging. His interest brought him a step further when he bought various on-line companies including Intermix and IGN.com. Not one to be left out from the fun, Sky came out with its first blog in an attempt to connect with its audience. It is widely believed that Sky’s acquisition of Tim Levell, the former editor of the BBC Action Network, had a lot to do with this move. In fact, he has provided some of the posts found in the blog.

The blog is personally led by Sky News at 5 anchorman Jeremy Thompson. It thankfully looks and feels like a real blog which cannot be said for many other things that call themselves blogs. This is actually Sky’s first attempt at blogging but it seems to have succeeded in avoiding the most obvious pitfalls related to it.

This blog is designed to be identifiable and distinct from the channel’s news website offering. Whereas the news website and TV channel delivers news, blogs explain how and why such news are being delivered. This is what is usually referred to as “back channel conversational content”. However, since the launch of the blog coincides with the relaunch of Sky News as a whole, discussion on topics not necessarily thought provoking such as the show’s new set have been occupying considerable space in the blog. Conversations regarding the process of how editorial decisions are arrived at for example are probable discussion of interest to readers.

Large companies and organizations who have managed to establish web presence need to maintain strong control of their blogs. This would necessitate hosting those blogs within their own domain space. Hosting a blog on a third party might not be able to provide seamless integration with the rest of a company’s website. There are important aspects to be considered such as quality control and availability. A site that goes down or begins to bug-out necessarily affects the individual reputation of companies.

The blogosphere is quite partial to personality led blogs. This is one of the reasons why the Sky News blog works. However, it could benefit from more posts written by Jeremy Thompson.

The blog encourages as many people as possible to take part in the discussion of various topics. The company has adopted a light touch policy which essentially allows for any comments as long as it is not offensive, racist or irrelevant. Participants are further encouraged to be constructive, friendly and informative.

Pre-moderating of comments was done during the experimental stage. This is expected to change as the site develops well. The blog is primarily linked to the Live at 5 shows and not the whole channel thus moderation of comments is done during daytime working hours.

Contributors are requested to provide their names, physical address and e-mail address although these details do not get published on the site. It is just a way for the company to determine the intentions of those people who would like to be a part pf their blog. Anonymous postings are not published. Sky News is perceived to have made a very brave move when it plunged head-on towards the blogging world. Whether or not their blog accomplishes something over and beyond the accomplishments of its regular websites would depend on the people handling it and how much they are prepared to meet the changing needs of consumers.

Related Information of Interest:

Curb The TV Habit In 3 Easy Steps
So you're not quite ready to throw the TV away, but you're limiting the time spent viewing television in your home? Here are some easy tips that have worked for me.

1) Identify when and why you watch and change your habits

Do you usually turn the tube on when you get home from work? Why? Do you turn it on in the late afternoon when the kids get home? Why?

Sometimes the TV goes on when we're tired or bored. If you're tired, you either need to: get more sleep or get more exercise. So instead of automatically flipping on the television, why not go for a 10 minute walk to refresh yourself? Or, take a nap!

If you're turning on the TV to "zone out" and decompress after a busy day, try developing a new, healthier habit.

Some examples:

Brew a nice cup of hot tea and drink it slowly.
Write in a journal.
Put your feet up on the couch and listen to music.
Do crossword puzzles (a recent study showed that people who do crosswords on a regular basis are less likely to get Alzheimer's disease.)

2) Make TV watching inconvenient.

A TV does not belong in the bedroom! Keeping one there is bad for a marriage and bad for your love life! It also contributes to insomnia. Put the television in an inconvenient place like the basement. Unplug it. Cover it with a blanket.

3) Give up cable.

I decided a long time ago that I would never have cable. I can think of about a thousand other ways to spend $50 a month (Starbucks, anyone?) plus my husband would probably spend all his time watching the Discovery channel instead of talking to me!

If you live in a semi-rural area, you might not even get any channels if you cancel your cable service. But that would be a good thing if you're trying to limit TV! You can use the TV as a "movie machine" and rent DVDs so that you can at least control the content better.

Here's to turning off the TV and turning on life!

InsteadofTV.com is a valuable resource for families wanting to kick the TV habit. Sign up for your free "101 Things To Do Instead of TV" at www.InsteadofTV.com

The Untimely Death of Music Videos On TV
In 1986 music was forever changed with the debut of MTV. In the twenty years
since, music videos have become a way for the artists to express themselves
visually. When music videos first came out, it was mostly just the musician or
band playing the song--today music videos are more akin to mini movies featuring famous actors and actresses. The very
first music video played on MTV was “Video Killed the Radio Star” by the Buggles,
and in a sense it was true. Most bands have a music video before the ink has
even dried on the recording contract. MTV may have been the first music videos
channel, but definitely not the last. There are now several channels that show
music videos like MTV, VH1, GAC and Fuse TV just to name a few.

MTV now offers 4 different music video channels--MTV, MTV2, MTV hits, and MTVu.
MTV also has its own awards show just for music videos. VH1 caters to adult
contemporary music videos, GAC is the MTV for country music videos. Fuse TV is a
relatively new channel and focuses more on rock and metal music videos. The
newest kid on the block is The Tube Music Network, it features mostly mainstream
rock and indie rock videos. It is a throwback to the early days of MTV, a video
channel that actually plays music videos.

One of the most notorious musicians known for her controversial music videos is
Madonna. Madonna’s video for “Like a Prayer” in the late 80’s caused an uproar
with the Christian community over the depiction of an African-American Jesus who
kisses Madonna and featured Madonna dancing in front of a field of burning
crosses. Her music video of “Justify my Love” in the early 90’s was so
controversial that MTV banned the music video from the lineup. Perhaps the most
controversial genre of music videos currently are the rap and hip-hop music
videos, which typically feature scantily clad women, sexual situations,
violence, and drugs. It seems as though musicians are constantly competing for
the most extreme of music videos, whether it is sexual content, special effects,
obscurity or violence there are always music videos who push the envelope just a
little bit further.

John Fair is a noted producer and author. He resides in the United States and contributes to www.CampusRights.net

Watching TV Has Never Been More Fun
Have you ever found yourself yelling at the TV after your team just made a boneheaded play and realize there is no one else to share your pain? Or, overcome with emotion when your favorite character died on the O.C., Lost, or 24 and realize there’s not another soul in the room that cares? Have you ever been so engrossed in a show that you would have given anything to be able to interact with the producers, writers, or even the actors? For the past 70 years, television has primarily been an anti-social, one-way device, without an outlet for social interactivity. Well, now that’s changed. Meet BuddyTV.

As more and more people get broadband Internet connections and put computers in their TV rooms (or laptops on their, well, laps) the notion of television as a one-way street is no longer reasonable. While you watch your favorite show, celebrities, experts, friends, family or (possibly) mortal enemies may be providing live commentary at BuddyTV. Everything imaginable is available; live video, live audio, live text, and interactive polls are all part of the BuddyTV experience. In fact, you can broadcast your own, private, live commentary to all your friends and neighbors. The television experience is now a communal one, where people can interact and socialize with both their friends and celebrities.

Television is never going away and it still draws enormous worldwide audiences; the most popular shows in the US drive over 30MM viewers per show. As the world becomes smaller and the global community continues to effortlessly reach across borders and oceans, television must adapt and become a community hub whose programming brings people closer together. It is happening today and it’s exciting, with BuddyTV leading the charge. Watching TV has never been more fun and exciting. Try BuddyTV out and ask youself this: Is this the next evolution of TV?

So, if you want to find our more about The OC or especially about 24, please visit this website BuddyTV Television