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Ten Benefits For Having Your Articles Published Through E-zines
1. You will be known as an expert on the topics you write about and this endears potential customers to you before they even visit your website. In fact, this is 700%-1000% times more effective than regular advertising. There is no better way to �pre-sell� your prospects than article marketing. This will also give you and your business extra credibility which will help you competes against your competitors.
2. You will build brand equity for you, your web site, your business and even your expertise by submitting articles to e-zines. Prospects and customers will begin to have in mind what you can do for them.
3. You get extra exposure if the e-zine publisher archives their e-zine on their site; especially blogging is so common today. People want to read the back issues before they make the decision to subscribe. The more ezines publish your articles, the wider your market is on the internet. Remember, there's no such thing as people just stop by in front of your online shop, in this case, your website.
4. You'll gain people's trust and increase your credibility. If they read your article and like it, they won't be as hesitant to buy your products and services or they will at least sign up your e-zines. Nothing is better than getting pre-sold traffics through your articles; this sure will increase your profits.
5. Create a free viral marketing for you by allowing e-zine publishers to publish your articles in their free e-books. Since people give them away, your author resource box at the end of the body of each of your articles acts as an advertisement for your business will multiply all over the internet.
6. Free ads barter trading by getting an article-exchange joint venture deal run your joint venture partner's articles in your own e-zine, and then they run yours in their e-zine as an exchange. This benefits both ways.
7. You could buy ads space in other e-zines that don't publish your articles and find customers that you may have not been able to reach before, every article being published in the e-zines is like casting a wider net to reach new customers and traffic that would have never found your articles or website before.
8. Your article might have chance to be placed on publisher's home page. If they publish each issue on their home page, this will build link popularity for your website. SEO (Search Engine Optimization) �Link Pop� strategy by definition, the more links your website has by other sites, the greater importance bestowed upon your website when major search engines rank your site. Having articles in publish in many e-zines help you build great link popularity; link popularity builds traffic to your website.
9. Build VSP (Virtual Sales Person) and place them in as many e-zines as you can submit to. Your articles act like your sales person who will sell and do marketing for you. To have a successful business, you have to leverage your work in your business.
10. Another great way to multiply your income is by getting paid by people who want to hire you to write articles and books for them, or even ask you to speak at seminars.
Edwin Lim is a freelance copywriter living in Malaysia. You can visit his Website at www.webblogerz.com
Related Information of Interest:
Advertising Divas and Consumer Queens
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.
If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men.
And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.
These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?
US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Fact #3 Women know women better than men know women (I’m sure most husbands would agree.)
Who better to understand the consumer behavior of women than women themselves? This last fact should lend itself to a rush to employ or promote females into the positions of advertising executives and creative directors. Now guys, don’t get us gals wrong, sensitive men can still create great ads for women and vice versa, but if the above statistics can be believed, then surely you should be eagerly encouraging the women in your industry to play a greater role in both decision making and creativity.
This makes such common sense to me, nothing biased about it.
Penny Archer, herself a “Consumer Queen”, is a Director of SmartDames FZ LLC, an international email List Broker based in Dubai Media City, Dubai. Other articles that she has written can be found at http://www.smartdames.com or http://www.listownerlimbo.com
Article Marketing for Search Engine Traffic
There are sites on the net that serve tons of traffic everyday. Traffic you wish you had, right?
The web is made up of billions of links, much like a spider�s web but on a larger scale. Search engines spider the web looking for new content to add to their massive databases so they can rank how relevant it is to particular search phrases.
What are the search engines looking for?
New content! In order for any search engine to provide relevant results to their visitors (so their visitors will repeatedly use them) they must provide the best results possible for every search performed on their site.
The best search engine gets more traffic and more traffic means more advertising money for them - so search engines have to be up to date to stay competitive in their market.
The big sites on the net, people, who have page rankings of 5 upwards, obviously serve a ton of visitors per day, provide search engines with a mass of links to follow and index. That�s why they go back to the big sites more often than the little ones.
High traffic, very popular sites are visited by the search engine robots more often than sites with little traffic. Some large sites are visited by search engines as much as 2-4 times per month.
How can article marketing increase your search engine traffic?
By submitting articles you can get links from these high traffic sites. Furthermore you can optimize your articles with your search terms to get high rankings for that particular page. This would otherwise take weeks on a new site as oppose to a well established one such as this.
Each of these sites will have its own resource area, at the end of the article, writers include a bit of Author information on where to find out more about them. Place your website link in here and bob�s your uncle the search engines will find your site through that link.
The more articles you submit with your website link in them, the more pages on the net you have pointing to you from high traffic sites and the better your ranking and link popularity.
Many good article sites these days create RSS feeds for each category. This provides an additional opportunity to market your site and article to people who subscribe to the feeds.
Start submitting your articles today. You will be amazed at the results they yield.
Richard is the Publisher of Articleprobe a Free Article Distribution and Submisssion Service. Set up your account today and start submitting your articles to Articleprobe
The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. Clearly, luck can not be everything when it comes to giving your business the attention it needs. It�s a good thing there�s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customers� random typing preference probabilities. Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your site�s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isn�t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.
Sandra Adams writes search engine related articles.To get free articles to display on your own site, please visit www.articletrader.com
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