Make Sure You Over-Deliver

So, you want a profitable on-line business. With just under 30,000,000 web sites on internet marketing newsletters alone, where on earth do you start? I wanted a mentor that does exactly what I plan to do with my business. What would that be? I wanted a mentor that does virtually what I have done off-line for years. I want a mentor who over-delivers.

As a savvy marketer, you already know that repeat customers are the mainstay of your business. A quality internet marketer also recognizes happy customers as his/her best source of viral marketing (described in this fantastic ebook I found). So what does this have to do with over-delivering. To quote Leon Leonwood Bean, founder of L.L. Bean in Freeport, Maine “Make sure the story isn’t better than the store.” Keep ‘em Happy!

What exactly is over-delivering? First, you under-promise. Ensure that you tell your customer the truth and are conservative in your estimate of what they will be receiving and what its benefits are. Make your commitments with clarity, simplicity, and restraint. Don't burden the relationship with promises; instead grace it with extras that you can give effortlessly when the time is right. Next, work hard to deliver something better than what you have promised. Finally, deliver more than you have promised of a quality far superior to what your customer is expecting.

As taught in this wonderful e-book I just received, you have structured your customer base so that they can be contacted often. Now, let’s over-deliver. Because your customer has just received a top quality product and maybe one or two bonuses from you as downloads, why not send another unexpected bonus later... in an email. Just send a download link to a really valuable, related bonus in an email a few days later. You can do this several times over a period of weeks or months. In each email, thank your customer of his purchase and point out that this is an additional bonus as a token of gratitude for his business. This is a very simple method of building customer satisfaction and goodwill. By spreading the unexpected bonuses out, you give the customer time to "dig into" the bonuses. If you send all of the bonuses at once, the customer may just download them on his hard drive and never look at them, at all. Not a good way to get your information out there.

Another method that can be used with bonuses sent after the sale is to point out in each email that another bonus will arrive in a few days/weeks. Your new customer begins expecting your emails, and is much less likely to ask for a refund. They know that if the order is canceled there will be no other bonuses.

Over-delivering is just one of a multitude of fantastic ideas that I received in a practical 120 page e-book on developing my internet business that can be yours absolutely free at www.essentialentrepreneuronline.com

Related Information of Interest:

A Pregnant Stray Cat Adopted You – And Now What?
It happens all too often. A family or cat friend gets adopted by a stray cat. And after a few weeks it turns out she’s pregnant.

In the US alone there must be millions of sweet but homeless cats. And many of them get pregnant several times a year. Nobody really knows why, but pregnant strays often adopt a family instead of the other way round. Maybe they search for support or a good and warm home for their kittens.

Now, perhaps you don’t have the space or time for a cat family. Or there’s another reason that makes it difficult to have these kittens. But you don’t want to throw this stray out. She’s expecting babies, isn’t she?!

Now what can you do?

You could take her to an animal shelter. That’s not always a good idea.

Don’t get me wrong: I value the work of animal shelters. In fact, I got my current cat from one of them, and I’m pretty sure the next will come from a shelter too. But some animal shelters reportedly put a pregnant stray to sleep. You’ll blame yourself forever if you hear the cat you brought in, was killed.

Other shelters will spay her. They’ve got a good reason for that. The kitten population is astronomical and the last an animal shelter wants is put five more homeless cats in this world.

But maybe you have objections against spaying a pregnant cat – after all, it’s abortion at the same time. Then a far better idea is bringing a pregnant stray to a local rescue group. In the US alone dozens of rescue groups are active. Not all of them, but many let the queen have her kittens, and search a home for them.

But in the end, perhaps the most satisfying alternative is to keep the cat yourself and let her give birth. Take good care of her. Have her examined by a vet to see if she’s in good health. And get the right information so you are prepared for complications.

And remember: strays are used to go wherever they want. So keep your doors closed. Otherwise she’ll adopt someone else.

About the Author

Marc de Jong runs an acclaimed web site on cats and is the author of the book How To Take Care Of Your Pregnant Cat, available through www.cat-pregnancy-report.com/pregnant-cat.html The book is filled with insider tips and tells you how your cat can deliver and raise a healthy litter.

Koyaanisqatsi a nonverbal film by Godfrey Reggio and Ron Fricke
Koyaanisqatsi is a nonverbal film, directed by Godfrey Reggio, and completed in 1982. Koyaanisqatsi contains no actors, no dialogue and has no script. Images from around the world are set to a moving score from composer Philip Glass.

In the movie Koyaanisqatsi director Godfrey Reggio tries to show the imbalance between man and nature. Shots showing the destruction of mankind are coupled and set against images of nature’s beauty and force. The images are very moving and provoke many thoughts in viewers. The musical score of Philip Glass is unconventional, as his scores often are, and yet it is a good balance to the images.

The images are shot by Ron Fricke who later went on to make the movie Baraka. Baraka has a similar theme to Koyaanisqatsi, but a slightly more spiritual theme. It was shot using 70mm, which gives a warmer and cleaner feel than Koyaanisqatsi. Koyaanisqatsi was shot between 1975 and 1982. Some of its scenes are stock footage, such as explosions and space rocket launches.
Koyaanisqatsi has its own page at www.spiritofbaraka.com/koyaanis.aspx with all of the details of the film and images of most of the scenes.

In 2003 Koyaanisqatsi was re-released after ownership disputes where settled. The re-mastered DVD image greatly improved the quality but bizarrely lost its original aspect ratio.

Koyaanisqatsi has gone on to be an underground cult movie, and often studied by film students looking to explore a deeper side of the film world.

A small genre of films has been spawned by Koyaanisqatsi. Baraka, as mentioned above has become the most popular. Other movies in the genre include Chronos: also by Ron Fricke, Powaqqatsi: the sequel to Koyaanisqatsi, Microcosmos: about insects, Naqoyqatsi: the less popular final part of the Qatsi trilogy: Winged Migration: about birds, Samsara: the Sequel to Baraka, Dogora: about the young people of Cambodia.

All of these movies where originally created to by viewed in theatres, where one gets the maximum effect. Larger and clearer televisions, as well as home cinema systems have allowed all of these movies to be enjoyed at home.

Darren is a big fan of nonverbal films and runs the Spirit of Baraka website.

Is Photography School Your Dream?
Many dream of photography school. It is an art and a passion that few people can take and make use of. But, those that do, really can amaze the world with what they can capture on a single roll of film. But, how can you find the right school to get into? Having the right photography school on your resume really can make a bit of difference. So, take your time in choosing the right school for your choice. Chances are, you’ll have many options to consider when you choose correctly.

Here are some things to consider about the photography school that you will choose:

• Does the school provide you the best possible plan of study? It needs to offer you what you want to learn now and in the future. This will help determine how well you do in the end.

• You will need to consider the format of the school as well. If you are to take photography school lessons through the college, will you be required to get a degree or will you simply take classes to gain knowledge without a degree? This is up to you, but it is also up to the school to let you in as well.

• You also need to feel comfortable with the school. This is important because in art, you need the freedom to make choices. While hard and difficult, you will want to have the freedom to do as you need to.

• You’ll want to find the photography school that offers the right scholarships and financial aid as well. Not all of us can afford the highest levels of education, but when you choose wisely and with good financial intentions, you can choose the right photography school.

Photography school is waiting for you. Are you ready to get started?

For more information please see www.photography-school-info.co.uk

Tripods: Staying Still For The Perfect Photo
When it comes to buying a tripod there are a few things that need to be looked at and checked out. All tripods will come with a replaceable head or a fixed head. Some of the tripods on the bit more expensive side will come with a replaceable head that allows the photographer to select the size of the head that will fit your camera. Some of the tripods that are great for amateurs come with a fixed head and in compact style for easier use and carrying ability. Most tripods that have the fixed heads will come with the tilt and pan handles.

Tilt and pan heads have two different handles attached to them from the sides or bottom. One is used to move the camera up and down and the other is used for the side-to-side direction. These types of heads are vital to the movie industry and anyone wanting to take mpegs with a digital camera. The ball and socket heads work well with still photography and it is needed for a firm locking and an easy give for the use of one or more camera that may need to be changed during photo shoots.One of the most popular types of tripods are tabletop or mini tripods.

It is quite simple to mount a camera on to a tripod; all you need to do is screw the camera on it. Yes, it really is that simple! Tripods are used to keep your camera steady and extremely still. In the photography world there is an unwritten rule of thumb on when one should be used, 1/focal length s. For an example if you have a 200 mm lens, the slowest speed that you should use without a tripod is 1/200 s. Anything over that your camera should be mounted on a tripod for a more clear and steady picture.

Albreht Moy has many photographs for sale at his website.