Four Marketing Myths That Steal Sales

How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on.

Yeah, there sure are a LOT of ideas out there about what will and what won't skyrocket sales numbers and profit margins! And to be truthful, a lot of those ideas are just a bunch of bunk. Yep, you've got to be on your toes and know the truth about marketing tales. Here are a few of the lines of misinformation that you've probably heard before...

You've Got To Have The Cheapest Prices In Town To Be Competitive

Let me ask you this...Do you always buy the cheapest product on the shelf, or always shop at the store that has the lowest prices? No, I don't either. What you and I know that these people don't is, that value counts for a lot. Oh yeah, sure... there are a few people out there who only buy the cheapest things in town, but most of us understand that the cheapest isn't always the best buy for our buck.

How does this apply to you? Here's something you can try...make it a little test to see just how true this myth is. Find a low-cost way to enhance the perceived value of your product or service, then raise the cost a little. See what happens! Don't be surprised if your sales and profits shoot up!

Advertisements Need To Be Changed To Keep The Public From Becoming Bored

This one reminds me of one of my cousins. He's famous for breaking things that are fixed. Yeah, he'll go out and buy a perfectly good running car, but every time you see him, he's under the hood tinkering with something. Before long...you guessed it...the car won't run and has to go to the garage for repairs.

It makes no sense to run a business like Cousin Jim and his cars. Hey, if it's working why try to fix it? Think about it...what's the goal for advertising? Yeah, to attract new customers. Once the new customer comes through the door, the advertisement has effectively done its job. Does that customer need to be affected by the same ad? No, so let the ad do its job for the rest of the people out there who haven't seen it yet.

Now, I'm not saying that you should never change your advertisement... just never abandon a winner midstream. A good rule of thumb is to spend 80 percent of your advertising money on proven methods, and to risk 20 percent on experimental advertisements. Keep the tried and proven working for you, while you test the waters for new ideas that might work even better.

The More Choices A Customer Has, The More Likely He Is To Buy

Yeah, yeah...they say variety is the spice of life and all that, but too many choices can lead to procrastination. We all know what happens when we procrastinate. Yep, we never get back to it!

Do you know what happens when a customer can't decide?... you lose a sale that you already had in your pocket. Yep he came in to get it, saw more options, stopped to make up his mind, then walked out still thinking about it...maybe to never return.

A tip for the wise marketer - limit your customer's decisions to either yes or no. Let them decide either yes I'll buy or no, I won't buy. Don't risk confusing them and losing the sale.

Everybody Needs My Product/Service So I Don't Need To Advertise

Hey, building a business is a lot of hard work! There aren't many free rides along the way. Chances are, your potential customers need to be convinced that they NEED to choose your service/product. Yep, finding the customer, convincing him to use your service/product, then closing the deal is a process that can't be easily bypassed. Don't be fooled into thinking you're any different! It could be hazardous to your profits.

A friend of mine owned the only dog grooming shop in her town. Hey, no competition means you don't need to advertise...right? After an initial anouncement of her grand opening, this lady did no advertising. Business slowly trickled in and barely covered the overhead. Finally in a desperate attempt to get business off the ground she began putting flyers in all of the local veterinarian clinics and ads in the local newspaper. Bingo! Business began pouring in... and most of the people said, "I didn't even know you were here!" or "Fifi's been needing groomed for quite some time. When I saw your ad, I decided to go ahead and get it done."

Let's face it, people are often....well, lazy. They don't always go out of their way to find the phone number to contact you, even when in the back of their mind they know they need to do something. Yeah, advertisements are often the little prod they need to get motivated. Don't shortchange yourself by neglecting to advertise.

How about you? Have you ever driven by a business for a long time without even noticing it? Yep, we all get too busy to pay attention sometimes.

Hey, you've learned a few of the misguided marketing myths that many people are fooled by...now you can apply the REAL marketing concepts to your own advertising campaign and watch the results!

Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn is the owner of AmazingMarketingStrategy.com and works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on measurable results.

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Curb The TV Habit In 3 Easy Steps
So you're not quite ready to throw the TV away, but you're limiting the time spent viewing television in your home? Here are some easy tips that have worked for me.

1) Identify when and why you watch and change your habits

Do you usually turn the tube on when you get home from work? Why? Do you turn it on in the late afternoon when the kids get home? Why?

Sometimes the TV goes on when we're tired or bored. If you're tired, you either need to: get more sleep or get more exercise. So instead of automatically flipping on the television, why not go for a 10 minute walk to refresh yourself? Or, take a nap!

If you're turning on the TV to "zone out" and decompress after a busy day, try developing a new, healthier habit.

Some examples:

Brew a nice cup of hot tea and drink it slowly.
Write in a journal.
Put your feet up on the couch and listen to music.
Do crossword puzzles (a recent study showed that people who do crosswords on a regular basis are less likely to get Alzheimer's disease.)

2) Make TV watching inconvenient.

A TV does not belong in the bedroom! Keeping one there is bad for a marriage and bad for your love life! It also contributes to insomnia. Put the television in an inconvenient place like the basement. Unplug it. Cover it with a blanket.

3) Give up cable.

I decided a long time ago that I would never have cable. I can think of about a thousand other ways to spend $50 a month (Starbucks, anyone?) plus my husband would probably spend all his time watching the Discovery channel instead of talking to me!

If you live in a semi-rural area, you might not even get any channels if you cancel your cable service. But that would be a good thing if you're trying to limit TV! You can use the TV as a "movie machine" and rent DVDs so that you can at least control the content better.

Here's to turning off the TV and turning on life!

InsteadofTV.com is a valuable resource for families wanting to kick the TV habit. Sign up for your free "101 Things To Do Instead of TV" at www.InsteadofTV.com

The Classic Look Of A Black And White Photo
How stacked is your photo album? Are you keeping it updated as the years go by? Remember, you won't ever get them back. It's probably time to start preserving those special times. When I flip open an old photo album and glance through the variety of black and white photos from my parents' childhood, I am simply amazed.

For some reason it's hard to remember our parents were children once too. We only know them as the adults they have become. I want my children to be able to do the same thing with me one day. So far my wife and I have accumulated around a dozen photo albums. We have two or three of them made up of black and white photos.

Some people actually prefer black and white photos since they tend to hide imperfections a little better. However, now days the digital cameras are so widespread and simple. So many photos are taken and downloaded to our laptops. This is much less expensive if you don't print them out.

Do you take a lot of pictures? Well, if the answer is no, then you should start. Pictures are the keys to great memories. I noticed that I did not start taking oodles of photos until I had my first child. Suddenly, I wanted to preserve every single pose. Some of my favorites are black and white photos.

These old-school pictures have a certain presence all their own. It's almost like they show a deeper emotion. There's something to be said about the lack of color. It allows us to see beyond the mere cosmetic factor. This is why my wife and I love to shoot plenty of black and white photos of our children and family.

In this modern world of color, it's rather hard to come by classic black and white photos anymore. If you've not dabbled in this area of photography, I suggest that you at least give it a shot.

Get some great black and white photos of your family and loved ones. If you would like a preview of some extraordinary black and white photos, you can always surf the web and find a spectrum to choose from.

The quality is not lost in black and white photos, it's merely the color. After dealing with both sides of the coin, I don't think I will ever prefer color pictures over black and white photos.

Get some great black and white photos of your family and loved ones black and white photos of your family and loved ones.

Job Interview Mistakes - Part 1
For many, the interview is the single most stressful part of the job search process. Any number of things can go wrong, and a big part of being successful is avoiding simple mistakes. The following is a list some of the most common mistakes during an Interview.

1. Failure to research the company: An interviewer will expect candidates to spend time researching and reading about their company. Do your homework before the interview; really know what the company does and who their competitors are. If you have not taken the time to review the employer website and understand what they are recruiting for, then you are reducing your chances of continuing successfully through the interview process.

2. Not clear on what youï¿½re interviewing for: Be familiar with the job description so you can draw on your experiences, talents, strengths and abilities to connect with company needs. Highlight how you're suited to that particular job.

3. Not marketing yourself correctly: Define yourself. What makes you different from others? Know your major strengths and accomplishments as they relate to the job you are applying for and the company.

4. Not asking meaningful questions: Have at least 3-4 intelligent questions to ask the recruiter. It's OK (it actually leaves a positive impression with the recruiter) to have them written down in advance and to reference them at the appropriate time. Interviews are an exchange of information, and not coming in with questions shows that you did not prepare for the whole interview.

5. Under-dressing for the interview: Professional attire and attention to detail still count. You can never be too professional. Remember that everything - your appearance, your tone of voice, your conduct -contributes to the impression (positive or negative) that you make. Be presentable - wear a pressed suit and shirt and polished shoes.

About the Author: Hans Hasselfors is the founder of SubmitYourNewArticle.com. Visit our article directory for varied articles about job search.

The Top 10 Benefits of Recording What You Eat in a Food Diary
1. Allows you to monitor your caloric intake. – Losing weight is a simple equation – take in fewer calories than you expend. Monitoring your caloric intake is the first step in lowering it.

2. Encourages you to focus on your food choices. – More often than not we overeat because we are focusing on something other than what we are eating. Writing down what you eat in a food diary forces you to focus on what you are doing.

3. Provides a record you can share with your health care provider. -- Your health care provider can look at your food diary and provide insight and information on what you can do to eat healthier. Also, what you are eating may be impacting your health in other ways.

4. Helps you control the urge to binge. – Knowing you are going to have to write down what you eat can stop you from reaching for the second helping of potato chips.

5. Allows you to track your progress. – A food diary can serve as evidence of how far you have come in this journey. It also feels great to look back and see you are eating better today than you did days, weeks or years ago.

6. Encourages mindful eating. – Writing down what you eat encourages you to think about what you are eating. The more you think, the less and better you eat.

7. Creates a means of evaluating the connection between what you eat and how you feel. – You can use a food diary to examine the circumstances and feelings which trigger overeating. Once you identify the causes you can begin doing something about them.

8. Helps you be sure you are getting enough of each food group. -- It is important to eat a balanced diet. A food diary can provide clues as to what foods you have been neglecting and need to add to your diet.

9. Assists you in acknowledging the reality of how much you eat. – Keeping a food diary will help you confront the truth about how much you eat. Once you stop kidding yourself about how much you eat, you can begin making the
necessary changes.

10. Reinforces your commitment to achieving and maintaining a healthy weight. – Each time you make an entry in your food diary you are expressing your
intention and desire to do what needs to be done in order to live well.

Jacqueline D. Stanley: Author, Speaker, Chief Encouragement Officer at Lettuce Is Not Enough University: The Place to Learn How to Live Well and Lose Weight. lettuceisnotenough.com