Differentiate Yourself And Attract More Attention, Sales, and Profits

Differentiate and you stand out in a crowded marketplace.

Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you'll capture the imagination and interest of those you want to reach.

In a world of copycats, it pays to be an original. Itï¿½s usually the creator of a new concept who gets the most mileage from it. Innovative entrepreneurs often become market leaders while competitors keep doing things the same old way ï¿½ until change is forced upon them. Differentiate or die.

Challenging the way things have always been done can lead to creative new options that reward you with a windfall of profits.

Differentiate your business and you attract attention. Itï¿½s new, different ï¿½ even revolutionary ï¿½ and itï¿½s the kind of thing that generates excitement and creates a stir in the market. After all, few new customers would be drawn to you -- if you were doing the exact same thing, the exact same way as everyone else.

Consider this question... ï¿½What Could You Do To Differentiate Yourself, Your Business, Or Your Product In A Way Prospects and Customers Would Appreciate?ï¿½ Another thought to ponder is this... ï¿½What Traditions Could You Break That Would Capture Attention And Interest?ï¿½

Putting an effective new spin on your business should be done with the needs and desires or your customers and prospects in mind. Differentiate from their point of view.

What changes can you implement that would make customers say ï¿½Wow!ï¿½?

Think in terms of what people want. Essentially, they want to be served better, faster and with more convenience. They want to be entertained. They want to solve problems with less effort. They want instant gratification. They want respect and to be treated as VIP's (which customers are, of course). They want to do business with companies that care about them, their environment, and the world at large. Differentiate in a way that appeals to these desires.

Look at every facet of your business and compare the way you do things to the way competitor does. Are you operating in a similar manner? How might you do things differently? What changes could you make in that area that your customers would truly appreciate and value?

Differentiate and you gain a huge advantage.

Re-invent your business operations and marketing materials as though you were the customer. Design everything from the customerï¿½s point of view. Take ï¿½traditionï¿½ and turn it upside down. Recast your business. Make it more user-friendly and benefit-oriented. Blaze a new trail... even if it means re-inventing your entire industry.

Letï¿½s look at a few simple examples.

Many retail stores have their cash registers right up front ï¿½ near the entrance. Couldnï¿½t that prime real estate be better used to display enticing new merchandise and lure in more customers? PJï¿½s Pet Centres does this well. Theyï¿½ve cleverly placed a large cage of adorable puppies right outside the front entrance. Few people can walk by without a short visit... and many of those are drawn inside the store.

Some entrepreneurial-minded restauranteurs do the same thing with their kitchens. Patrons find it interesting and entertaining to watch the chef expertly prepare a multitude of culinary delights. At the same time, most competing kitchens are at the back of the restaurant and out of the way, so no one ever sees inside.

East Side Marioï¿½s has done something unique to differentiate itself. They know that desserts are among the most profitable items any restaurant can offer. So they donï¿½t employ the traditional dessert tray or standard menu. Instead, they present beautiful color slides of their delicious, mouth-watering creations in a View Master. A View Master is a small plastic toy -- about the size of a camera ï¿½ that you hold to your eyes and click to change the image shown. Who can resist viewing each one of their specialties? Itï¿½s a fun, novel way to unveil delicious treats. Everyone gets a chuckle out of it the first time around and Iï¿½d be willing to bet that more people buy dessert because of it.

Take a close look at your business and industry. What is considered ï¿½standard practiceï¿½? How might business be done differently? How could you change things in a way that creates interest, desire, curiosity, and more sales?

In a world of apples, it pays to be an orange.

More resources at makeyoursalessoar.com

Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at makeyoursalessoar.com

Related Information of Interest:

A Pregnant Stray Cat Adopted You – And Now What?
It happens all too often. A family or cat friend gets adopted by a stray cat. And after a few weeks it turns out she’s pregnant.

In the US alone there must be millions of sweet but homeless cats. And many of them get pregnant several times a year. Nobody really knows why, but pregnant strays often adopt a family instead of the other way round. Maybe they search for support or a good and warm home for their kittens.

Now, perhaps you don’t have the space or time for a cat family. Or there’s another reason that makes it difficult to have these kittens. But you don’t want to throw this stray out. She’s expecting babies, isn’t she?!

Now what can you do?

You could take her to an animal shelter. That’s not always a good idea.

Don’t get me wrong: I value the work of animal shelters. In fact, I got my current cat from one of them, and I’m pretty sure the next will come from a shelter too. But some animal shelters reportedly put a pregnant stray to sleep. You’ll blame yourself forever if you hear the cat you brought in, was killed.

Other shelters will spay her. They’ve got a good reason for that. The kitten population is astronomical and the last an animal shelter wants is put five more homeless cats in this world.

But maybe you have objections against spaying a pregnant cat – after all, it’s abortion at the same time. Then a far better idea is bringing a pregnant stray to a local rescue group. In the US alone dozens of rescue groups are active. Not all of them, but many let the queen have her kittens, and search a home for them.

But in the end, perhaps the most satisfying alternative is to keep the cat yourself and let her give birth. Take good care of her. Have her examined by a vet to see if she’s in good health. And get the right information so you are prepared for complications.

And remember: strays are used to go wherever they want. So keep your doors closed. Otherwise she’ll adopt someone else.

About the Author

Marc de Jong runs an acclaimed web site on cats and is the author of the book How To Take Care Of Your Pregnant Cat, available through www.cat-pregnancy-report.com/pregnant-cat.html The book is filled with insider tips and tells you how your cat can deliver and raise a healthy litter.

Job Interview Mistakes - Part 1
For many, the interview is the single most stressful part of the job search process. Any number of things can go wrong, and a big part of being successful is avoiding simple mistakes. The following is a list some of the most common mistakes during an Interview.

1. Failure to research the company: An interviewer will expect candidates to spend time researching and reading about their company. Do your homework before the interview; really know what the company does and who their competitors are. If you have not taken the time to review the employer website and understand what they are recruiting for, then you are reducing your chances of continuing successfully through the interview process.

2. Not clear on what youï¿½re interviewing for: Be familiar with the job description so you can draw on your experiences, talents, strengths and abilities to connect with company needs. Highlight how you're suited to that particular job.

3. Not marketing yourself correctly: Define yourself. What makes you different from others? Know your major strengths and accomplishments as they relate to the job you are applying for and the company.

4. Not asking meaningful questions: Have at least 3-4 intelligent questions to ask the recruiter. It's OK (it actually leaves a positive impression with the recruiter) to have them written down in advance and to reference them at the appropriate time. Interviews are an exchange of information, and not coming in with questions shows that you did not prepare for the whole interview.

5. Under-dressing for the interview: Professional attire and attention to detail still count. You can never be too professional. Remember that everything - your appearance, your tone of voice, your conduct -contributes to the impression (positive or negative) that you make. Be presentable - wear a pressed suit and shirt and polished shoes.

About the Author: Hans Hasselfors is the founder of SubmitYourNewArticle.com. Visit our article directory for varied articles about job search.

The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. Clearly, luck can not be everything when it comes to giving your business the attention it needs. Itï¿½s a good thing thereï¿½s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customersï¿½ random typing preference probabilities. Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your siteï¿½s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isnï¿½t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.

Sandra Adams writes search engine related articles.To get free articles to display on your own site, please visit www.articletrader.com

Adult Acne
Acne is bad enough when it strikes with puberty. But when it continues or strikes again in adulthood, it can be a real nuisance. Acne is a skin condition that usually begins around the time of puberty. More than eighty percent of teenagers and preteens will develop acne to some extent. But it can affect people of every age, gender, and race. It affects both males and females, but boys are more likely to have severe acne and to have acne that continues into adult acne.

The scientific name for the condition is acne vulgaris because acne usually strikes in plainly visible locations such as the face, neck, chest and back. Acne is an age old problem that has likely been plaguing people of all ages for centuries.

What Causes Adult Acne?

Acne is an inflammation of the skin that can form in adulthood just as easily as it forms in pubescence. Acne is caused by a number of factors. Contact with an oily substance such as mineral oil, vegetable oil, or petroleum is a common cause of acne, as is the use of certain medications and steroids. However, acne is most often cause by the secretion of androgens. Acne occurs most often to teens and preteens because these androgens are initially secreted at the onset of puberty. But these sex hormones are secreted into adulthood as well and can continue to cause problems with acne. Poor dietary habits and lack of exercise also contribute to adult acne.

Androgens are male sex hormones but they are secreted by females as well. Androgens stimulate the production of oil from the skin's oil glands. Acne occurs when these oil glands become overactive and the exit from the gland is blocked, causing the oil to build up in the gland and swell. A bacteria called Propionibacterium acnes normally colonizes this swollen gland causing the development of inflammation and pus. In particularly severe cases, the glands may burst into the skin and produce cysts.

How Do I Treat Adult Acne?

Over ninety percent of acne patients, both teens and adults, respond to treatment, although the treatment may need to be
continued for months or even years. Here are a few of the most common herbal, homeopathic, and traditional methods that can be used to treat adult acne.

Keith Londrie II is experienced with adult acne of all kinds. He has put up an informative web site at acne-solution-treatments.info/ Please feel free to drop by the web site to learn more about acne. Keith E. Londrie II infoserve @ mchsi.com