Dare To Be Different!

Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business.

The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.

Why: First, let’s look at why this is a good business practice.

It’s a good thing to do because you will make more money!

What: Now let’s look at what value adding is!

Value adding is giving surprise high quality and useful gifts.
It’s giving something that your competitors aren’t offering.
It’s promising the world and delivering the universe.
It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.

How: Now let’s look at the different ways we can do this.

If you receive a free gift from someone when you don’t expect it, do you remember that person?
Answer; yes usually.
How can we do this?
Look at the example below for an idea!

If you subscribe to a news letter or ezine, what do you expect?
You expect to get what you subscribed for, right?
Now imagine that you subscribed for a newsletter that distributes information about Poodle breading in France, and when you open the conformation email you find you’ve also received a free ebook containing 20 poodle grooming tips and Grandmas secret poodle pampering techniques. (a book that normally sells for $29)
Wouldn’t that make you more likely to open and read the next issue and the next etc?
That’s one simple example, but where do you get the ebook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an ebook cover and then send it around to a variety of sites that will post it for you for free and you can sell on your own site, if you have one. (I can see that there are several more articles just on making e-books, posting them on other people’s sites, and setting up a shop front.)

Back to the Poodles! So you can see that by offering this free gift you have achieved several things.
1. You have developed a product (at no cost to you) that you can sell and make a profit on.
2. You have used that product to increase the chances of your new subscriber opening your next email.
3. You have promoted you site/service to other internet marketers that you may wish to do a joint venture with at some time. (see my article on Joint ventures)

Another way to add value for less effort is to offer a 110 percent guarantee instead of a 100 percent.

Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more.

The more you give the more you will receive.

Bill Boyd has been in business for over 20 years, he has recently begun to realize the enormous potential that the internet has to offer. He fully understands the difficulties many newbies face when starting out online. www.internetgoldenweb.com”>www.internetgoldenweb.com

Related Information of Interest:

The Best Way To Save Money On Advertising - Target Locally
Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.

Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.

Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.

But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with anywhere else, your ad can pull less than expected response. The problem is with lack of targeting.

If most or all of your customers live in the geographical area of your store, using a search engine to reach people all over the world doesn't make much sense. You can consider your money wasted when somebody who will NEVER walk into your store reads your ad.

The solution is to advertise on sites or ezines that reach YOUR customers at a very high rate. This could be a local site that provides sports scores for dozens of local sports teams. Or a site that lists a great many local building contractors. Very specific information needed by people in YOUR area will draw just the kind of local crowd you can capitalize on.

We're seeing a sudden rise of local pay-per-click search engines. These use the same popular technology as Google and Overture, but limit their reach to businesses in a particular city, state, or region.

Often these local pay-per-click sites have very low rates, a little as one cent per click. Many offer as many as 1,000 free clicks to any business that signs up.

Be sure to check if the pay-per-click site has plenty of businesses listed in their database. An empty site won't attract many visitors and you may not reach enough audience to have any effect on your sales. Also watch for a pay-per-click that is promoting in your area. If they are visible to you, they are probably getting the attention of lots of your customers.

Linda Stevens is CEO of MyCalgaryClicks.com, the local Pay-Per-Click city search directory for Calgary, AB Canada. Linda believes in following her own advice and is offering $10 in free bidding cash to any site that signs up to advertise. Reach Linda at support@mycalgaryclicks.com