Creating Your Email Newsletter

If you've never done one before, creating an entire email newsletter
can seem like a daunting task ï¿½ and more so when you think about putting
one together as a regular thing. But it's not that hard. Here are some
guidelines to follow.

1. Don't expect more than five minutes from your customer. He's busy:
running a business, surfing the Internet, changing diapers, checking out
new ringtones. A newsletter of between 500 and 1000 words per issue is
ideal for most, especially if you include click-throughs for your
website, where they'll find more content.

2. Keep it simple and short. Subdivide that short newsletter into
bite-sized bits, smaller articles of 200-500 words. Use short paragraphs and
lots of bullets.

3. A picture really is worth a thousand words, but only if your
customer accepts HTML. If your customers accept HTML in their inbox, you can
include images of your products in your newsletter. You should always be
ready with a text version, just in case they can't accept HTML.

4. Your newsletter should be supplementary to what's on your website.
Your primary goal for your newsletter is to get your customer to your
website, where they will buy products. Always keep that in mind when
composing your newsletter.

5. To maintain a high level of presence in your customer's mind, you
should send out a newsletter every four weeks. More frequently can get
annoying, and less frequently may cause your sales to drop off. With a
short newsletter, this can be very doable.

6. Content can be anything useful and entertaining. If you run an
online bookstore and want to have short stories and book reviews for your
content, that's fine; if you sell genetic engineering products and want
the latest technology news, that's good too. The key is that it must
captivate your customer and get them to your website.

7. Use email newsletters to communicate information about sales.
Remember, this is a marketing tool. If you have a hot buy, write an article
about it in the newsletter; for instance, if you're trying to get rid of
H-scale train track, write an article about H-scale trains and
advertise after the article that your track is on sale, with a click-through to
the site.

8. Use email newsletters to reward your most loyal customers. With good
email newsletter programs, you can subdivide your newsletter so that
you can target your most loyal customers with coupons and discounts just
for them. The corporate marketers do it; you can, too.

9. Use email newsletters to instigate that first sale from new
customers. Have a special newsletter in reserve that introduces new customers
to your site, and include a nice coupon in it to encourage the first
sale. It's much easer to get the second and subsequent, once they're in
the habit of buying from you online.

10. Keep good statistics on your email click-throughs. Again, with good
email newsletter programs, your click-throughs ï¿½ the times your
customers click on links in the newsletter to go to your website ï¿½ are
recorded. If you know what customers click on and what they ignore, you can
set up subsequent emails accordingly to maximize click-through.

11. If you can, find out more about your customers. The more you know
about your customers, the better you can target your newsletter. Run
surveys from your site, or simply ask for more, optional information when
your customer signs up for your newsletter.

12. Use your newsletter to sell advertising to your vendors and
affiliates. With a good customer base and proven sales from your newsletter,
you can sell advertising space to related businesses, or even to your
vendors when they want to push a product. Don't overlook the eventual
money-making potential of your newsletter!

Imand (Internet Marketing and Network Development) supplies content with its team of professional writers, who create fresh, unique and original content for websites all over the world. Passionate about their writing, each writer has his or her particular field of expertise, and together, the team has covered a massive range of topics, which is growing by the day. For more information about us, please visit: www.imand.com

Related Information of Interest:

The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. Clearly, luck can not be everything when it comes to giving your business the attention it needs. Itï¿½s a good thing thereï¿½s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customersï¿½ random typing preference probabilities. Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your siteï¿½s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isnï¿½t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.

Sandra Adams writes search engine related articles.To get free articles to display on your own site, please visit www.articletrader.com

Advertising Divas and Consumer Queens
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.

If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men.

And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.

These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?

US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.

So what does this really tell us?

Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Fact #3 Women know women better than men know women (I’m sure most husbands would agree.)

Who better to understand the consumer behavior of women than women themselves? This last fact should lend itself to a rush to employ or promote females into the positions of advertising executives and creative directors. Now guys, don’t get us gals wrong, sensitive men can still create great ads for women and vice versa, but if the above statistics can be believed, then surely you should be eagerly encouraging the women in your industry to play a greater role in both decision making and creativity.

This makes such common sense to me, nothing biased about it.

Penny Archer, herself a “Consumer Queen”, is a Director of SmartDames FZ LLC, an international email List Broker based in Dubai Media City, Dubai. Other articles that she has written can be found at http://www.smartdames.com or http://www.listownerlimbo.com