Article Marketing - The Best Way To Use Private Label Articles

Article marketing seems to be the latest rage and with good reason. It's by far the best free method of promoting your business, increasing your search engine position, and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

The Bad: A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The Ugly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but eventually banned if you do it often enough.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

Paul Winter lives in the UK. He has past six years experience of marketing on the internet. He is also the webmaster of The Internet Marketer's Information Page

Related Information of Interest:

Conversation In An Age Of Confusion
What do people talk about when they all believe different things and nobody is sure what the other person believes?

Then you add to that the usual courtesy that most people don’t want to offend other people, especially when it comes to the topics people disagree about with the most intensity, such as politics and religion, which all but the most foolhardy consider way off limits, at least, in what is referred to as polite conversation.

Actually, the silence of the times is far wider. In fact, the silken muffler of a feared indiscretion is wrapped around virtually every significant area of human thought, from philosophy to economics.

So what are we left with? Certain relatively safe topics, like poetry, unless you’re among poets whose egos are hair-trigger ready to fire back their own preferences vehemently. History might also be a good bet, since the overall tale has been pretty well agreed on, unless, once again, you’re with historians who may be simmering with their own disagreements.

The result? Conversation generally defaults to entrancing topics like the weather. Many spend entire evenings discussing such substitute content as one trifling entertainment or inconsequential entertainer after another. Things get really exciting when someone happens to mention how someone else may look tonight. Then there’s always the daring raconteur who’s arrayed with an evenings worth of sexual allusions.

Listening to such excited vapidity, one’s mind wanders to the legendary salons of France, at their epiphany, home, we read, to forthright conversation about the headiest topics of the time, generally centered around the new insights and old illusions of The Age of Reason.

At vagrant moments, you cannot help but ask yourself if the human race ever get to another time when it has enough beliefs in common to enliven its social occasions with conversations that really are interesting.

Tom Attea, creator of Newslaugh.com, has had six shows produced Off-Broadway and has written comedy for TV. Critics have called his writing ""delightfully funny" and "witty" with "good, genuine laughs."

Travel Jokes
Traveling can be a humbling experience, particularly when you travel to a foreign country. Such experiences, of course, give rise to travel jokes.

Travel Jokes

1. Three brothers are sitting at the bar in a Moscow establishment. An older man is sitting at a table behind them and has obviously had too much vodka. He stands, walks up to the first brother and says,

“Your mother is a vicious, greedy woman!”

The brother tells him to shut up and go sit down.

After about 5 minutes, the old man stands and walks up to the second brother,

“I sleep with your mother whenever I want!”

Disgusted, the brother tells the old man to bugger off.

A few minutes later, the old man stands and starts walking towards the third brother. All three brothers turn around and yell,

“Dad, go home!”

2. You’re at a bad hotel when the bed mint moves.

3. “Visi, Vermini, Vomnui” – I visited, I freaked, I threw up.

4. The President’s Vacation

George and Laura Bush take a vacation to Crawford and decide to go the grocery store. In the checkout line, Laura recognizes the man working at the register as an old high school boyfriend. After chatting, they leave the store and George says,

“Wow, imagine if you had married him. You’d be married to a grocery store clerk now instead of the President of the United States.”

Laura rolls her eyes and says, “No. I’d be married to the President of the United States.”

5. “Veni, Veneri, Vamoosi” – I came, I caught a disease, I ran away.”

Typically, just the act of traveling produces more than a few funny moments. Get out there and go.

Rick Chapo is with NomadJournals.com - makers of travel accessories. Visit us to read more about Internet travel articles.

Online Degrees - Points to watch out for
Many reputable universities offer online degree courses. An online degree offers students many advantages, especially older students, who may have childcare commitments that need to be accommodated into a study regime. Given that students on a traditional course spend the greater part of their time partying, it is certainly possible to pack the study part of a university education into one or two years.

Employers are naturally suspicious of anything new in the way of qualifications, and there will be a certain reluctance, on the part of some, to accept an online degree as equivalent to a traditional one. This arises because of the wealth of worthless ï¿½life experienceï¿½ degrees that can be obtained for $200 or less from universities that no-one has ever heard of.

An online degree from a traditional and respected university will get you over this hurdle. You should avoid lesser known universities offering these courses, even if they are accredited institutions. Employers do not have the resources to keep track of which institutions are reputable this year, and which were reputable in the year your degree was awarded. They will play safe and only interview candidates with qualifications from universities they recognize.

School principals and governors are some of the most conservative people on the planet. If you apply for a teaching job with a qualification from some unheard of university, they will assume your hard-earned qualification is an online degree and worthless.

If you are looking into an online education degree, then you need to be particularly careful that it includes some teaching experience in a school situation. Teachers want to be working alongside other teachers who have been through a similar system of training that they went through themselves.

The general perception amongst teachers is that online degree qualifications do not include teaching practice in the classroom. They want to know that you have some teaching experience in the classroom and to see reports relating to that.

These reports are the only relevant reference you have as far as most teachers are concerned. The extent of your knowledge, as measured by your degree is much less important than is your ability to communicate that knowledge to a group of students.

Pete Gallagher, taught Chemistry for 28 years. He has now left teaching to concentrate on writing. These articles are based on an expensive photocopiable resource that he sold to schools to use in staff training. Find more of Pete's work at his EduBackup website. Another source of information on education degrees can be found at this specialist resource site.

Paying Referral Fees to Designers as a Creative Subcontractor - Should You Do It?
Kirstin,

I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them?

- Arlene, Baltimore, MD

Arlene,

Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.

In the creative industry it is somehow "standard" for designers to get a percentage of contracts for murals, faux finishes, and other artistic work, but somehow it is not standard for the reverse. He who has the client's trust is the one who holds all the power. Should you be the one who the client trusts enough to ask for a referral, you should be rewarded for giving that referral.

If someone refuses to pay a referral fee or percentage for work you handed to them, then work with other designers or vendors. There are plenty of people out there who understand the value of a "hot referral" and are thrilled to reward people for them.
We all know how difficult and costly it is to get a new client and how much time and effort is spent on marketing and selling. If someone hands you a "hot referral" that leads you right to new business, you should reward that person with a check. Don't see it as a loss of income, see it as a gain in new business. Without the referral, you wouldn't have had the business. Most successful businesses - in every industry at every level - make a portion of their revenue from money paid to them for referrals, and you should, too.

-Kirstin

Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks". Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at www.MyCreativeBiz.com