Are You Using All 7 of These Highly Effective Marketing Tactic

Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?

1. Be Unique

The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition).

If you don't already have a distinct advantage, create one. Add something to your business you're not already doing. one network marketer I know doubled her sign up ratio by providing complimentary sales leads to her new distributors for their first 4 months.

2. Use Testimonials

Collect and use testimonials. Testimonials from satisfied customers are similar to referrals. Both provide your prospect with evidence that your product or service produced results for other customers just like them.

I've performed many tests using the same messages with and without testimonials. Those with testimonials always increased sales, often by as much as 65% or more.

Don't wait for satisfied customers to volunteer a testimonial. Instead, follow up with some customers soon after completing a transaction.

Ask what they liked best about your product, service or business opportunity. You'll get many flattering compliments. Ask for permission to use them in your promotions.

3. Make An Upselling Offer

Upselling is a proven technique you can use to get more money at the point of sale. Customers will never be more receptive to an attractive offer from you than when they're paying you money.

Offer your customers or clients the option to upgrade to a better product or service at a special price. Or, offer the option of adding a related item to the sale for a special combination price. Many will accept your offer.

An upselling offer can increase your average sale by 30 percent or more without creating any advertising expense.

4. Trivialize Your Price

Demonstrate a low cost for your product or service by breaking down the price to its lowest time increment. "$325 per year" frightens many customers away. "Enjoy all of this for less than 90 cents a day" attracts them to the low cost.

5. Stress Benefits Before Features

A feature is what something is. A benefit is what it does. For example, my favorite donuts are now delivered in a re-sealable box. That's a feature. The donuts stay fresh for a week after I first open the box. That's the benefit.

Promote the benefits of your product or service before you promote the features of it. People never buy something to get a feature. They always buy to get the benefit produced by the feature.

6. Focus on The Headline

Always include a headline with your ad, sales letter or webpage. Include your biggest benefit in the headline to grab your prospect's attention. Otherwise, many prospective customers won't read your promotional material.

When you develop a new promotion, test different headlines to find the most effective o¬ne BEFORE you test anything else. After you find the headline that attracts the most readers you can test to find the most motivating copy for them to read.

7. Include a Powerful Offer

Never advertise without including an offer. An offer provides the reason for prospective customers to respond. The best way to get a big response from your advertising is to make an offer your prospects cannot refuse.

Are you using all 7 of these tactics in your promotions? If not, revise your marketing program to include those you've overlooked. You'll immediately enjoy a big increase in your sales and profits without increasing your expenses.

Related Information of Interest:

5 Funny Love Poems
Funny Love Poems

When most people think of love poems, they think of serious and soulful expressions of passion. Long sonnets by Shakespeare or romantic poems by Browning and Lord Byron are the norm for love poetry. However, funny love poems can be good for a laugh. They may not be romantic, but they do give your friends something to enjoy.

Some of the best funny love poems are limericks. Limericks started in Ireland and follow a standard form of five lines and a rhyme scheme of aabba. Here are a few limericks written by anonymous authors:

There once was an old man of Lyme
Who married three wives at a time
When asked "Why a third?"
He replied, "One's absurd!
And bigamy, Sir, is a crime."

There was a young fellow named Hammer
Whose had an unfortunate stammer
"The b-bane of my life"
Said he, "Is m-m-my wife
D-d-d-d-d-d-damn ‘er!"

She made friends with a young undertaker;
Her last boyfriend had forsaken her.
But she started to curse
When he turned up in a hearse.
She said next time I’ll date a baker!

There was a young lady named Constance,
From boys she wouldn’t stand any nonsense.
If her partners grew deft
She would lead with her left;
The results would not weigh on her conscience.

My sweetheart and I are just wed.
Already I wish I were dead.
Two weeks she’s been spending.
It was time never ending.
We are thousands of pounds in the red!

Limericks are fairly easy to write if you can rhyme well, so you might try writing a limerick yourself that includes the name of your friend or loved one. This is a good way to make a funny love poem that is personalized.

You can find more information about funny poems at:
www.love-poems-quotes.info/funny-love-poems.html

Art Hill is an internet poet who operates an independant poetry publishing company.

Online degrees - Cutting through the hype
Online degrees ï¿½ Some questions you need to ask yourselfï¿½

ï¿½ Are they really easier?

If they are, then employers will soon learn this and will not consider applicants with a degree from an online university. If that happens then your time studying will have been totally wasted.

ï¿½ Why is there all this hype about online degrees, then?

They are very profitable for the institutions offering them. Thatï¿½s why so many online universities have sprung up.

ï¿½ Why do you see ads all over every website about the benefits of an online degree? WIFT? (Whatï¿½s In it For Them?)

Every time you click on one of those ads, the advertiser pays between $2 and $10 to Google or Yahoo, or a similar advertising program. Google or Yahoo take an unknown percentage, generally thought to be a third, and pass the rest on to the website owner.

Some ads pay website owners more than others, and Online Degree ads pay particularly well, partly because there are so many providers and the field is very competitive.

ï¿½ Why havenï¿½t you read this anywhere before?

The World Wide Web may be free, but website owners are on it to make a few bucks. Most sites have Google Adsense ads on them as part of the monetization process. One of the terms and conditions of having these ads on your site is that the site must not encourage visitors to click on the ads. You will never read this article on any site showing Google adsense ads, because its contents could be construed as ï¿½encouragement to clickï¿½

ï¿½ Why am I telling you this? WIFM (Whatï¿½s In it For Me?)

The links from this article and others like it lead to my websites and help them appear higher in search engines. One of the links also leads to a new education discussion forum that I am trying to grow by encouraging new members to join and contribute.

Pete Gallagher, taught Chemistry for 28 years. He has now left teaching to concentrate on writing. He has an education website with a forum that you are welcome to join. For general information on education degrees www.only-education-degree.info/online-education-degree.html ">this specialist resource site.

Getting Into Your Desired Job Position
When we look for a job, we wanted to be working in the field we specialize or plainly have an interest with so we can utilize our knowledge and talent. Some of us successfully got what they want while others looked for different fieldwork due to different circumstances.

In these days, it is hard to look for a job. Employers look for an edge that makes you different from the rest. Moreover, the edge that employers look for is experience. When applying for a job that you desire you must at least have the experience or have knowledge on the position you are applying. However, when an employer sees that you have the potential, they will provide a free training for the position we applied.

How employers knew who would fit for the position? The answer really depends on us applicantsï¿½ performance during the application. When we pass our resume either online or walk-in, the employer must get a good impression from the resume that we submitted. What we wrote in the resume is what exactly we can offer to the company, so be careful not to be too arrogant in making a resume, be precise, limit yourself on what you know. Never put anything in the resume that we actually do not know.

When an employer likes what he sees in your resume immediately he will ask for an interview, now during the interview it is ok to be confident but not too much. Just be yourself, if you do not know the answer to his question just politely say you do not have any idea. Just make it a point that the employer sees in you the interest in the position you are applying, and it is enough for the employer to hire you.

From the job given to you, we must learn from it, not just work it. Learn how to enrich your knowledge. Never stop, always aim higher, take it gradually to the position you really wanted to achieve.

OZ Free Online Australian Job Search Listing Opportunity

Canine Arthritis Medicine

Before you decide to give your dog canine arthritis medicine you should understand what arthritis is and why medication will ease your dog’s symptoms.

Arthritis in dogs is just like in humans, it is when a joint becomes inflamed. It can be very painful, swell and become hard to move. Dogs can have different types of arthritis also. Before just giving your dog any type of medication you find at the store, you should have your veterinarian check your dog for signs of arthritis.

Canine arthritis medicine will not make the arthritis go away. There are no cures for arthritis. In severe cases, surgery can be an alternative. But, many medications will relive the pain and swelling associated with arthritis. After your veterinarian has diagnosed your dog with canine arthritis it would be best to find out what medicines he thinks would be best for the type of arthritis you dog is suffering with.

There are many different types of pain killers and anti inflammatory medications that are great in helping your dog. With these medicines your dog will be able to play again and even enjoy life more.

The main thing to remember is that you do not want your best friend suffering with pain if he doesn’t have to. He will not be happy and can become worse without the medication. The pain from arthritis will have him lying around and then his joints can become stiffer. He needs to exercise and that is very hard to do, if he is in severe pain.

Luckily, its an ailment that can be treated with treatments such as Arthramine which helps repair the damaged tissue.

Niall Kennedy http://www.pet-medication-supplies.net Pet Medication Supplies can help you get the best possible protection for your pet. Advantix, Arthramine, Cosequin, Frontline, Heartgard - find the best deals in pet medication for flea and tick control, arthritis and lyme disease.