17 Important Points To Consider Before You Hire A Law Marketing Consultant

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.

1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.

3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?

4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you're just a small fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?

6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing -- or new to lawyer marketing -- and just waiting for the opportunity to move on to something else?

7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?

8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?

10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?

11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.

13. Attention. Does the consultant have so many clients he can't provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?

14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?

15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a "jack of all trades" so he can provide whatever marketing services you want to buy?

16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don't expect the consultant's writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant's writing style, read published articles and marketing materials that your consultant wrote. You'll know right away whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.

17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you're considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.

TREY RYDER LLC Education-Based Marketing for Lawyers. Lawyer Marketing Advisor www.TreyRyder.com Trey Ryder is the Lawyer Marketing Department Sponsor For Jersey Justice. www.JerseyJustice.com

Related Information of Interest:

A Review Of Cat Fancy Magazine
Occasionally, some of us get to do work that is totally fun and such is the case with my assignment to review Cat Fancy Magazine. My own two Bengal cats volunteered to assist with my research but in the end both of them were found sleeping on the job.

A recent issue of Cat Fancy Magazine estimated that, based on the latest surveys, there are approximately 90 million cats in the United States. Thus, it is indeed fortunate for those of us who own these ‘purrfect’ animals to have Cat Fancy Magazine available as our own resource. Every issue of Cat Fancy Magazine contains delightful sections such as: Purrs and Hisses (letters from readers), the Cat Calendar (who, what, when, where), In the Mews, What’s New Pussycat, and other zany sections that make reading each issue a pure pleasure. One of my favorite browse sections of Cat Fancy Magazine is the Breeder Directory. It contains about twenty pages of information organized by breed to help anyone quickly find additional resources of interest. The Cat Clinic – Ask the Vet section of Cat Fancy Magazine contains very important and helpful tips regarding the health of your pet.

Of course the absolute best part of Cat Fancy Magazine is the surprise that comes from their monthly feature stories. Everything about cats from their ancient Egyptian history to their downtown New York penthouse dwellings is covered. Naturally, Cat Fancy Magazine features photographs of the most stunning cats in the world but it also includes the everyday house cat on an equal pawing. Practical stories such as how to save on veterinary bills and an enjoyable monthly editor’s note from Susan Logan help round out the value of the magazine.

The complete Cat Fancy Magazine review and associated graphics are online at: magazines.canon.org.

© 2005 Peach ePublishing, LLC

About the Author

Jason Canon has authored numerous technical research papers including: photonic switching, gigabit networking, VoIP E9-1-1 and others. He is an expert author for EzineArticles.com. E-mail: Jason Canon at jmc@canon.org

Want to Stop Panic Attack Symptoms?
Have you ever suffered from a panic attack? A panic attack occurs when feelings of intense anxiety and fear overwhelm you and manifest themselves in a variety of symptoms, including a pounding heart, shaking, dizziness, nausea, sweating, chills, shortness of breath, or others. The attack can last for a very short period or for hours. Sometimes, you may be able to see an obvious trigger for a panic attack, such as a busy workplace or a loved one that is ill. Other times, you may not see any reason for why you are experiencing a panic attack. Sometimes, just the thought of having a panic attack can trigger one.

What is most important is to realize what your body is doing, and to try and pinpoint what is causing you to feel anxious and fearful. If you are unable to figure out why you are suffering from panic attacks, it is best to see a doctor. Don’t be worried that your doctor will think you are weird – many people suffer from panic attacks, and often the cure you need can be very straightforward, such as a small change in your routines or lifestyle. It is good to speak with someone else to get their opinion on what you are experiencing, and a doctor or psychologist is an excellent person to speak with because they have the knowledge that can help you overcome these symptoms.

If your symptoms are severe, and you are unable to stop them on your own, there are medications which your doctor can prescribe to help you combat the panic attacks. The body is a complicated system that works in all different ways, so what some people might find helpful may not work for other people. Don’t give up if you still experience panic attack symptoms; you may help in confronting different factors in your life that cause anxiety, or you many need to try a different medication or treatment.

Often, even if you are unable to figure out what is causing your symptoms at that moment, you can take action to stop them. Get away from people, or have a friend be with you. Sit or lie down. Focus on breathing deeply and thinking positive, calming thoughts. Even if you feel like you are not in control, make every effort to stop the symptoms. Know that you are not alone in this: your friends, and especially your doctor, can help you overcome panic attack symptoms.

Find information about panic attack symptoms at anxietyattack.factsandnews.com/

Memories Are Forever When You Create A Photo Album
It took the digital camera to make me finally create a photo album. You see, I had a virtual photo album on the computer, one which would show the images that I had taken, and where I could arrange them in whatever configuration I wanted.

I realized then, that I had to create a photo album, or forever lose track of all of my precious memories. I simply didn't know where anything was anymore, so I set off to by a lovely hardbound book to create a photo album to organize all of my most precious pictures so that I could show them.

With the prevalence of digital cameras and the fast pace of life, few people really take the time to create a photo album anymore. This is really a shame.

I could even design covers or text for my digital photo album, which was pretty neat. It was so convenient, that I rarely bothered to look at my old pictures any more. I just wasn't up for the effort of digging through them anymore.

I had always kind of wanted to create a photo album, but had never gotten around to it, and over the years I had become pretty good at hunting for just the image which I wanted in my box of pictures.

Then one day, I was having over my sons fiance. She's a sweet girl, and I decided to embarrass him and make her feel part of the family by showing off some of his baby pictures. But when I looked for them, try as I might, I couldn't find them at all.

When you create a photo album, you make something that not only showcases your photos, but arranges them in the personal style that shows you really care about what you are doing.

If you make your own photo album, you can not only select what photos to include, but what kind of book to use, how many per page, and where in your home to display it.
I first decided to create a photo album about a year ago.

Ironically, I didn't even think to create a photo album until I had been using my digital camera for a good while. Back when I used to use my normal, analog camera, I would keep all of my pictures in boxes, and I could go into them and look at them whenever I wanted.

Life is an accumulation of our cherished memories save them by creating a photo album.

Four Types Of Diabetes! Which Are You?
Type 1 diabetes
Results from the body's failure to produce insulin, the hormone that unlocks the cells of the body, allowing glucose to enter and fuel them. It is estimated that 5-10% of Americans who are diagnosed with diabetes have type 1 diabetes.

Having type 1 diabetes increases your risk for many serious complications. Some complications of type 1 diabetes include: heart disease (cardiovascular disease), blindness (retinopathy), nerve damage (neuropathy), and kidney damage (nephropathy).

Type 2 diabetes
Results from insulin resistance (a condition in which the body fails to properly use insulin), combined with relative insulin deficiency. Most Americans who are diagnosed with diabetes have type 2 diabetes.

Having type 2 diabetes increases your risk for many serious complications. Some complications of type 2 diabetes include: heart disease (cardiovascular disease), blindness (retinopathy), nerve damage (neuropathy), and kidney damage (nephropathy). Learn more about these complications and how to cope with them.

Gestational diabetes
Gestational diabetes affects about 4% of all pregnant women - about 135,000 cases in the United States each year.

Because gestational diabetes can hurt you and your baby, you need to start treatment quickly. Treatment for gestational diabetes aims to keep blood glucose levels equal to those of pregnant women who don't have gestational diabetes. Treatment for gestational diabetes always includes special meal plans and scheduled physical activity. It may also include daily blood glucose testing and insulin injections. You will need help from your doctor, nurse educator, and other members of your health care team so that your treatment for gestational diabetes can be changed as needed.

For the mother-to-be, treatment for gestational diabetes helps lower the risk of a cesarean section birth that very large babies may require. Sticking with your treatment for gestational diabetes will give you a healthy pregnancy and birth, and may help your baby avoid future poor health. (see Diabetes Symptoms)

Pre-diabetes
Pre-diabetes is a condition that occurs when a person's blood glucose levels are higher than normal but not high enough for a diagnosis of type 2 diabetes. There are 41 million Americans who have pre-diabetes, in addition to the 20.8 million with diabetes.

7% of the population has Diabetes! Information on Diabetes Symptoms